A glimpse of Saudi and UAE TV audience measurement developments at CABSAT 2022
Audience data for around 5m UAE-based TV viewers updated daily on index.mena.tv platform while KSA gears up for audience date with Nielson.
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Audience data for around 5m UAE-based TV viewers updated daily on index.mena.tv platform while KSA gears up for audience date with Nielson.
MRC’s strategy is to deliver the KSA TAM system, which is set to transform Saudi Arabia’s media landscape by providing Gold Standard audience media consumption data that will be used ...
People aged between 25 and 54 spend nearly eight hours listening each week, according to the report.
According to Nielsen’s Q2 UAE Radio Audience Measurement (UAE RAM), which was conducted from April 1 to June 30, 2019, much of the listening during Ramadan was seen among Indians ...
With this expansion, Nielsen DAR clients in the UAE will have access to age and gender demographics for consumers viewing advertising on YouTube mobile app, as well as audience reach ...
Gracenote Global Video Data provides a global solution for over-the-air, cable and satellite TV providers, smart device manufacturers and OTT services that seek to expand internationally and require regionally relevant ...
93% of the total UAE population aged 10 and above tuned into radio every week in Q4 of 2018. This is 4% than Q3, according to the latest survey by ...
Sarah Messer, Director Media - Arabian Peninsula and Pakistan, Nielsen.According to Nielsen, the global measurement and data analytics company, 89% of the total UAE population aged ...
Roger Paine.Roger Paine, a former station manager and breakfast show presenter of the original Capital Radio UAE, is re-launching a new station - Capital Radio - ...
Sarah Messer, Director of Media, Nielsen Middle East North Africa and Pakistan.Data measurement and analytics company, Nielsen, has revealed that radio listening increased for some nationalities ...
Andrey Dvoychenkov.Data measurement and analytics company, Nielsen, has appointed Andrey Dvoychenkov as the new Managing Director for Arabian Peninsula and Pakistan, based in Dubai, UAE. Andrey ...
Nielsen has launched Digital Ad Ratings (DAR) in the United Arab Emirates (UAE), expanding the solutions global footprint to provide a view of campaign audiences across digital platforms. Since its ...
Sarah Messer.Global measurement and data analytics company, Nielsen, revealed the first known comprehensive data on UAE Radio Audience Measurement (UAE RAM) at an event in Westin ...
Kalle Hvidt Nielsen will lead the company from September 1, 2016.DPA Microphones has announced that Kalle Hvidt Nielsen will become the company's new CEO from September ...
Sarah Messer, Nielsens new director of media for MENAPGalvanised by political and social change, the Middle Easts media landscape is witnessing unprecedented developments driven, in part, ...
