The 'Emad Eldin Adeeb' show will help viewers gain greater understanding of the political world in the Middle East.
Veteran Egyptian journalist and media figure Emad Eldin Adeeb will host a new eponymously titled talk show on Sky News Arabia, the channel announced today. The Emad Eldin Adeeb show will air once a week featuring prominent personalities, politicians, and decision-makers.
Bringing nearly 50 years of experience in the pan-Arab media landscape to his new role, Adeeb will share his insightful commentary on significant events and wider trends in the region. He is recognised as a pioneer of the interactive Arabic talk show format, hosting the first in the early 1990s. Known for his characteristic calmness, the journalist will bring back the simple interview format where the dialogue with his guests is the product itself. The Emad Eldin Adeeb show will help viewers gain greater understanding of the political world in the Middle East.
Adeeb will work closely with Sky News Arabia’s team to deliver a roster of guest exclusives, keeping audiences in anticipation of the thought-provoking conversations. The new show will enhance viewers’ understanding of current events and their short- and long-term impacts staying up to date with current news and political developments, exploring their immediate ramifications and forecasting their potential implications in the future.
Nadim Koteich, General Manager of Sky News Arabia, commented: “Emad Eldin Adeeb has been a key figure in the Arab media world for half a century, and we are tremendously honoured to have him on board as a talk show host at Sky News Arabia. Through his new self-titled show, Emad Eldin Adeeb, he will give our viewers an in-depth understanding of regional political events and their future implications, contributing to our wider goal of enabling our viewers to make informed decisions.”
Emad Eldin Adeeb said: “The Sky News Arabia team and I share a common vision that aims to deliver a unique and serious talk show that objectively addresses the realities of our age and its current news and events, which is why I am thrilled to announce my new programme. We will delve into political developments in detail and present their outcomes clearly to Arab viewers, enabling them to form a realistic and futuristic perspective about the situation in the region. Our approach is based on the principle that every issue is open for discussion and that every individual is accountable.”
Some of Adeeb’s notable past interviews were with former Egyptian presidents Anwar Al Sadat and Mohammed Hosni Mubarak, as well as the late, Nobel Prize-winning author Naguib Mahfouz, in addition to numerous prominent political, literary, and artistic figures.
The addition of Adeeb’s show is part of Sky News Arabia’s refreshed programme lineup which will roll out this year, offering a broader range of political and non-political shows designed to better serve the channel’s growing audiences and their diverse interests. This move is a key part of a wider transformation driven by IMI, the global media group with a portfolio of leading brands including Sky News Arabia.
