The office features a comprehensive demo space, utilising LED products for various applications, from AV integration, broadcast and live events.
ROE Visual has announced the launch of its subsidiary office in Dubai, UAE, which marks another milestone in the company’s ongoing international expansion. It will enable ROE Visual to serve its customer base and further drive growth in the growing Middle East region.
A grand opening ceremony for ROE Visual ME took place on May 19, 2023, following the Integrate ME – CABSAT show. The office in DMCC Free Zone in Dubai features a comprehensive demo space, utilising LED products for various applications, from AV Integration, Broadcast and Live Events. Visitors are able to experience ROE Visual’s industry-leading products firsthand.
Speaking about the expansion and new office, Grace Kuo, Sales Director of ROE, said: “The establishment of the ROE ME office marks yet another key step in our illustrious history. We are delighted to be celebrating our expansion in the Middle East and are grateful for the trust and support our customers and partners have extended. This expansion into the ME region is set to further solidify our global presence and continued growth for many years to come.”
The launch of ROE Visual ME exemplifies the company’s commitment to leveraging the region’s growth potential and heightening its market presence. Senior sales manager Daisy added: “Being close to our consumers has always been a part of our corporate ethos. We prioritise long-term relationships and strive to build partnerships in the region.”
ROE Visual ME has close ties to the Shenzhen-headquartered facility, enabling them access to the company’s global-renowned product range, as well as consulting and technical engineering support. The team is focused on the verticals of live events, film and broadcast, and AV integration, drawing on local demand.
The ROE ME demo center is now open. Customers can visit to evaluate the cutting-edge LED products that ROE Visual offers. “It’s an exciting time to be advancing in the MEA market,” stated the vice president of sales for MEA, Khalid Sweidan. “My objective is to provide our local clients with assistance and support to the highest possible degree.”
The demo center at ROE Visual ME showcases their LED products, including Black Pearl BP2V2. From the Amber 1.8 panels with simple installation, to the Red Dot Black Marble BM4/BM2, along with the incredible high contrast ratio and wide colour gamut of Opal 1.2, the ultra-transparent Vanish V8T panel, and the 4in1 LED technology and wide viewing angle of Ruby RB1.5 – all powered by high-end Brompton, Megapixel processors and Disguise servers.