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    Sally El Hosaini’s ‘The Swimmers’ to open Zurich Film Festival

    BAFTA nominates Sally El Hosaini’s ‘The Swimmers’

    FAST channel revenues to reach $12bn in 2027: Omdia

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      Tim Hardy joins Elenos Group as Senior RF Systems Architect

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      StarzPlay to launch its first Arabic original series ‘Kaboos’ in February

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      FAST channel revenues to reach $12bn in 2027: Omdia

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      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

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      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

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      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

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        Gearing up for a FAST audience

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        Tackling the creative challenges of HDR

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        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

        Reconnecting with the industry

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        New normal inspires fresh storylines and alternative filming strategies

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        Catch them young

        Taking art seriously

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        IBC gears up for 2022 edition

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      Home News

      Ross Video to launch software-defined production ecosystem

      Staff Reporter by Staff Reporter
      January 2, 2018
      in News, Products, Events
      ShareTweetPostEmail

      Production solution provides broadcasters with progressive growth path to IP focussing on transport-agnostic solutions

      Todd Riggs, Marketing Product Manager for Ross Video

      Ross Video will be launching the latest addition to its Software Defined Production Ecosystem on its stand at the CABSAT  to be held at the Dubai World Trade Centre, January 14-16 2018.

      Software Defined Production (SDP) is a new and growing family of products based on the view that broadcasters should be free to choose the transport that is most appropriate for their project. SDP delivers adaptability, scalability and agility to broadcasters by moving away from single-function devices that mostly sit idle towards a pool of flexible resources that are able to meet production needs on-demand.

      With hybrid production models (i.e. both IP and SDI) likely to be around for a significant time to come, SDP provides broadcasters certainty through clear, progressive upgrade paths that future-proof their current and historical investments. The new product launch at CABSAT 2018 reinforces that view and follows on from SDP product launches at NAB New York and Inter BEE Japan.

      Commenting on the forthcoming show, Todd Riggs, Marketing Product Manager for Ross Video, stresses the confusing nature of the contemporary broadcast landscape: “It’s a very challenging time in the industry – IP is the dominant discussion topic and content producers are naturally attracted by the opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we’ve seen many industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true in all cases.

      “Ross has a strong history of offering solutions that replace customer confusion with simplicity,” Riggs notes. “The key is ensuring that customers have the right options given their scale, budget and tolerance to risk, and that no one is trampled by an unnecessary or compromising technology rush.”

      In addition to the new product being launched at CABSAT, Ross will be showcasing a range of Smart Production solutions designed to simplify workflows and help content creators meet the creative, business and technical challenges they face daily, the company release states.

      Key products being showcased on the Ross Video stand are:

        t

      • Graphite, their all-in-one integrated production solution
      • t

      • PIVOTCam, a high-performance and great value PTZ camera
      • t

      • XPression, the industry’s fastest-growing real time motion graphics system
      • t

      • Trackless studio, Ross Video’s most cost-effective virtual studio solution
      • t

      • Ultrix, the revolutionary software-enabled routing platform
      • t

      • The Abekas Mira live instant replay system
      • t

      • AirCleaner, the profanity delay system
      Tags: Ross VideoCABSAT 2018

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