The introduction of the new identity also coincides with Arabsat's ongoing contributions to the space communications domain.
Arab Satellite Communications Organisation (Arabsat) has revealed its new brand identity, signalling a new phase in its strategic direction and ambitious vision. Arabsat is on a mission to become a guiding force in shaping the future, promoting communication values, and fostering unity among nations. The official unveiling event was held at Arabsat’s headquarters in Riyadh and saw the participation of domain specialists, prominent figures from the arts and media, along with delegates from various media outlets, satellite networks, and both Arab and global radio stations.
Arabsat has embarked on a new trajectory, with the aim of optimising its role in driving transformation and establishing itself as a premier platform in the global satellite communication arena.
This rebranding initiative coincides with Arabsat’s ongoing contributions to the field of space communications. Arabsat recently achieved a significant milestone by launching Badr 8, the Middle East’s first seventh-generation satellite. Badr 8, equipped with cutting-edge optical technologies, offers a diverse range of television broadcasting and communication services across the Middle East, Europe, Africa, and Asia.
Speaking about the rebranding, Eng. Alhamedi Alanezi, President and CEO of Arabsat, expressed his enthusiasm for the new identity at the unveiling event. It symbolises a new chapter of Arabsat’s evolution, one where the organisation is resolutely focused on future satellite developments. With enthusiasm and curiosity as its driving forces, the organization aims to cultivate change in the Arab space domain and foster global connections.
Alanezi affirmed: “We are unwavering in our commitment to upholding the standards of reliability and adaptability in our services and coverage, achieved through a comprehensive integration of space and ground services. Furthermore, we play a pivotal role in propelling development and fostering a culture of innovation within the industry. We embrace a creative mindset that fuels innovation, nurtures growth, and enables us to fully leverage our resources, talent, and advanced technologies to seize opportunities and uplift future generations.”
Reflecting on Arabsat’s inception in 1976 by 21 member states of the Arab League, Alanezi highlighted the organisation’s transformation into a trailblazer in the satellite broadcasting sector, positioning itself among the earliest satellite service entities globally. Undoubtedly, Arabsat boasts the title of being the largest and most experienced operator in the Arab region.
Alanezi also sheds light on Arabsat’s future-oriented approach, which places individuals at its core and paves the way to a realm of infinite opportunities. He emphasised that Arabsat serves as the driving force for communication, consistently prioritising flexibility and exceptional coverage.