The abbreviation of the new name SBA is designed to remove confusion with the recently-launched Saudi Broadcasting Channel (SBC).
The Saudi Broadcasting Corporation will now be called the Saudi Broadcasting Authority, according to an announcement by its Board of Directors, which reached the decision at a meeting held recently under the chairmanship of Dr. Awwad Bin Saleh Al-Awwad, minister of media, as reported by the Saudi Press Agency (SPA).
Speaking on the change, Dawood Bin Abdulaziz Al-Shiryan, Executive President of the Authority, said that the abbreviation of the new name SBA is designed to remove confusion with the recently-launched Saudi Broadcasting Channel (SBC).
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