Saudi Arabia has earmarked a little under US $1bn for culture and media by 2020, according to Oxford Business Group. Canon's partnership with FGC will enable both companies to provide the equipment and systems integration required to support the country’s production and broadcast sectors.
With Saudi Arabia opening its doors to investment and entertainment in line with its Vision 2030 programme, the demand for production and entertainment has skyrocketed in the Kingdom creating a subsequent high demand for specialised videography and 4K content video services.
To meet this demand, Canon Middle East, has teamed up with systems integrator First Gulf Company (FGC) to expand its professional video segment in Saudi Arabia.
The partnership serves the larger vision of the Kingdom to develop a sophisticated smart, digital infrastructure mandated by Vision 2030 to diversify the local economy, attract investors and enhance the competitiveness of the Saudi economy globally. The establishment of a thriving film and broadcast industry forms an integral part of fulfilling the Kingdom’s objectives.
Saudi Arabia has earmarked an investment of a little under US $1bn for culture and media by 2020, according to Oxford Business Group. The partnership with FGC will help professionals access the latest equipment and solutions essential to build the country’s film and broadcast sector.
Speaking about the partnership, Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East, said: “As a leader in imaging solutions, Canon’s vision is to support the imaging requirements for various industries in Saudi Arabia. We recognised there is tremendous potential and market readiness for the professional video segment and we developed a strategy through our partnership with First Gulf Company to drive the evolution of this industry and support the next generation of Saudi storytellers. This also give us the opportunity to support the Kingdom’s larger vision for a diversified economic base.
“The strong line up of Canon Cinema Series and the increased new line up of 4K range of ENG cameras will fulfil with the growing requirement for high quality content delivery within the Kingdom.”
Engr. Naim Saidi, Group CEO at First Gulf Company, added: “First Gulf Company is a leader in the broadcast and Pro AV system integration industry. The partnership with Canon will add important value to our Pro Video division and we anticipate it will result in both Canon ME and FGC market share growth.”