The initial prototype design concept of the Screen Falcon Award for the first edition of Arab Film and TV Awards (AFTVA) was unveiled today. The awards ceremony is set to take place on the February 3, 2015 at Londons Langham Hotel, where AFTVA will be presented to 25 recipients from the Arab and Western film […]
The initial prototype design concept of the Screen Falcon Award for the first edition of Arab Film and TV Awards (AFTVA) was unveiled today. The awards ceremony is set to take place on the February 3, 2015 at Londons Langham Hotel, where AFTVA will be presented to 25 recipients from the Arab and Western film and television industries.
AFTVA has been created to help promote, support and develop film and television talent in the Middle East and to promote Arab culture worldwide.
The award has been designed and created by British luxury goods company Grant Macdonald.
A spokesman from AFTVA said: We have specially chosen Grant Macdonald for the design and creation of the Screen Falcon Award to represent the highest quality and craftsmanship that is signature to their brand.
Each Screen Falcon Award will be made of a hallmarked sterling silver falcon with 24ct gold plating on a crystal glass base, with a 24ct gold plated Sterling silver plaque that will have the recipients name and category engraved upon.
The full list of the award categories for AFTVA will be announced in the coming months and all recipients of the awards will be selected by the AFTVA committee also to be announced.
The Screen Falcon Award will be officially unveiled to the Arab and international media at a press conference in September in London.
