Snap announced a multi-year partnership with Live Nation to create a bridge between artists and fans through custom-built, immersive AR experiences.
Snap Inc. has announced an array of new features across its platform and demonstrated the AR experiences it has built alongside its partners at its annual Snap Partner Summit.
Alongside new features, Snap announced that Snapchat now reaches over 600m monthly and more than 332m daily active users around the world. Snap also now works with over half a million partners, creators, and developers to provide its community with innovative products and services.
Over the past year, Snapchatters have shared content from partners’ apps, like songs from Spotify or tweets from Twitter, over 6bn times on Snapchat. And, Snapchat is ranked the #1 happiest platform when compared to other apps.
Snap’s AR community is building real businesses using Snap’s technology. These developers across the world have built over 2.5m Lenses that have been viewed over 5tn times.
Building on Lenses, Snap announced the launch of Lens Cloud, a freely available collection of backend services such as storage, location, and multi-user services.
The studio will soon feature ray tracing, which will make it possible for reflections to shine from AR objects in a realistic way.
Since January 2021, more than 250m Snapchatters have engaged with AR shopping Lenses more than 5b times. They also rank Snapchat the #1 platform for sharing shopping moments.
The company is now introducing several new technologies to provide brands with more opportunities to reach audiences. These include a new kind of shopping Lens for trying on outfits, powered by its AR image processing technology, and Dress Up, a dedicated fashion space in Lens Explorer that allows users to browse, discover, and share new looks.
In addition to lenses and commerce, Snap announced a host of new features for developers and creators, both of which are integral to Snapchat.
Snap announced a multi-year partnership with Live Nation to create a deeper connection between artists and fans – through custom-built, immersive AR – only available on Snapchat.
Snap also announced a new feature for developers to add social experiences to Minis.
Snap introduced Minis in 2020, offering partners a way to use our html5 gaming platform to build bite-sized social experiences within Snapchat. Today, there are more than 20 Minis from partners and more that help the community do everything from shopping with friends to registering to vote.
After Spectacles, Snap is launching another product, a camera drone called Pixy or “the world’s friendliest flying camera,” as company described it.
Pixy takes pictures and wirelessly transfers them to Snapchat Memories from where users can edit and share or download them. It is only available for purchase in the US and France while supplies last.