In the Middle East, the platform claims that its monthly addressable reach continues to grow substantially, with over 75m Snapchatters, which is a 33% rise year on year.
Snap Inc. has announced a host of new products and partnerships across its developer, creator and augmented reality platforms during its third Snap Partner Summit.
During the summit, the company announced that Snapchat now reaches over 500m monthly active users (MAU) and that roughly 40% of its community is now located outside of North America and Europe. In the Middle East, its monthly addressable reach continues to grow substantially, now over 75m Snapchatters, which is a 33% rise year on year as of March 2021.
CEO Evan Spiegel, CTO Bobby Murphy and other executives lifted the veil on products, features, and partnerships around Snap’s augmented reality offerings and platforms for creators and developers.
A core theme of this year was ‘utility’.
More than 170m Snapchatters use Scan every month, and now Snapchat is adding Scan to the home camera screen. It has unveiled the next generation of Spectacles, its first pair of glasses that bring augmented reality to life.
Snap has also added AR Shopping and Business Solutions, Public Profiles for Businesses, Connected Lenses, API-powered Lenses, and Lens Studio 4.0.
Snapchat is an increasingly indispensable platform for developers — it now has over 250,000 developers with Snap Kit, nearly 30m people playing Snap Games every month, and now Map Layers. For developers, it has introduced Poshmark & Ticketmaster Minis + prominent new home for Games & Minis, Bitmoji partnership with Unity, and Sticker Kit.
In addition, to help creators grow their audience, build their business and entertain their community it has added Story Studio, Gifting, Spotlight on the web, and Creator Marketplace.
Snap also introduced a new, multi-year partnership with Re:wild, an organisation that protects and restores the wild and that’s reimagining what a conservation movement can look like.
The company also recently announced plans to make Snapchat more inclusive, working with several noted directors of photography from the film industry to learn techniques they use to best capture actors with darker skin tones. At this Summit, it announced that these features will become available in Camera Kit, so developers all over the world can make their cameras more inclusive.