Alhammadi will take on the new role to spearhead growth in KSA as the brand commits to increasing investment across the Kingdom.
Snap Inc. has named Abdulla Alhammadi as the Managing Director for the Kingdom. Previously serving as the Regional Business Lead at Snap, Alhammadi will now transition into his new role, where he will be based in Saudi Arabia to drive the company’s growth in the region. This announcement comes ahead of the anticipated opening of Snap’s new office and Creator Studio in the Diriyah Jax cultural district in Riyadh this year.
Alhammadi, who joined Snap in 2019, has been instrumental in expanding the company’s business. In his new role, he will focus on nurturing and growing Snap’s partnership ecosystem in Saudi Arabia, engaging with entities ranging from government bodies to small- and medium-sized enterprises. Additionally, Alhammadi aims to build a robust local team by attracting and nurturing local talent.
Commenting on his new role, Alhammadi said: “At such an important and transitional time for both the Kingdom of Saudi Arabia and Snap as a business, I am honoured to be stepping into a new position at a company I value so highly. The next year is set to be an exciting time for Snap in Saudi Arabia, as we officially open our new office and Creator Studio. Alongside this, I hope to continue building our GCC community and our creator ecosystem, cementing our leadership in AR, and demonstrating the ROI we provide for our partners. I am incredibly grateful for this opportunity and look forward to continuing Snap’s success in Saudi Arabia.”
Hussein Freijeh, Vice President of Snap in the MENA region, commented: “We couldn’t think of a better person to be leading Snap in KSA. Alhammadi has taken the business from strength to strength, and with KSA being one of our largest markets in the region, his skillset and determination will be imperative to carrying out our strategic plans and to supporting our partners.”
Before joining Snap, Alhammadi had an impressive career, including roles as a Senior Engagement Manager at McKinsey & Company, a member of the founding team at Careem, and the small business marketing lead for Google in Saudi Arabia. He has also served on multiple boards, including the board of directors for Beyon.
Snapchat has a highly engaged audience base in Saudi Arabia, with 22m monthly users who open the app more than 50 times a day on average. Recognised as a digital extension to the Kingdom’s social fabric, Snapchat is making significant investments to serve its large community of users, content creators and advertisers, ensuring value for all on the platform.
