Snapchat has partnered with broadcasters, digital publishers and creators across the Middle East and North Africa region to bring shows to its platform.
Snap Inc. has announced a fresh lineup of more than 100 Ramadan shows and creator content to be featured on Snapchat’s Discover platform, bringing engaging and relevant content, from the region and for the region, to Snapchatters throughout the holy month.
Snapchatters can also browse through Spotlight, set to showcase the best of Snapchat while helping people discover new creators and content in a personalized way this Ramadan.
In a statement, Snap said: “Partnering with creators and media companies of all sizes and genres, there’s a show for everyone this Ramadan. From home cooking episodes to the highly anticipated game shows and the unmissable Ramadan entertainment, drama and comedy series, Discover is the go-to platform for the Snapchat community to view and share some of the most creative content from the region and beyond.”
Among the content partners on this year’s Discover lineup are Saudi Broadcasting Authority, MBC Group, Augustus Media, Rotana Media Group, 7awi Group, Dubai Media Inc, Alfan Group and more. Snapchatters will be able to watch top shows from Saudi Broadcasting Authority’s Netflorex, THAT and Marahel, as well as MBC’s show Tash Returns, Studio 23 and prank show Ramez Never End. Snapchat’s Discover will also be featuring an exclusive show from 7awi titled Madraset Banat Alyoum, a Ramadan comic show about the lives of three teenage girls in school.
Discover and Spotlight will also showcase shows and content from Creators, featuring both a local and global lineup. Snapchatters can enjoy content from Saudi legacy Creator Bader Saleh, to Ahmad Alzahabi’s cooking show The Golden Balance, all the way to Muslim Girl, delivered by a US-based creator empowering Muslim women’s voices across the globe.
Hussein Freijeh, General Manager at Snap Inc. in MENA, added: “This Ramadan, we are partnering with some of the region’s most trusted media partners and fan-favourite creators to showcase a line-up of engaging content on Discover and Spotlight. We continue to see huge growth in Ramadan engagement year on year. In 2022, Snapchatters spent 31% more time watching Ramadan content than the year prior. We are excited to help our community discover new creators and content in a personalised way, giving them the chance to watch and share their favourite content that really captures the spirit of the holy month.”
Mohammed Fahd Alharthi, CEO of Saudi Broadcasting Authority, stated: “We continue to grow our audience with new local content with international production standards. Our target is to reach the Snapchat audience with vibrant, entertaining, and educational content that meets various and diverse interests.”