STC and Intigral partner with Appland

Appland, mobile web-based Android, iOS and BlackBerry white label app store platform, enters the Middle East through a partnership with the Saudi Telecom Company (STC) in conjunction with Intigral, the Middle East’s leading digital media solutions provider.

As the first country in the STC Group, STC Saudi Arabia has launched the STC App shop (www.stcappshop.com), a premium mobile applications store with operator billing enabled.  Appland will work closely with Intigral to deliver a dynamic and active store management service that will grow and retain subscribers, as well as ensure close co-operation with the regional Arabic and global developer, publisher and advertising eco-system.  Appland features one-click carrier billing, virtual currency, geo-location, quality assurance, active store management, easy scalability and fully integrated direct-to-subscriber marketing.

“We are excited to enter the Middle East in partnership with Saudi Telecom, the region’s largest operator. This is a milestone for Appland and we look forward to rapidly expanding the collaboration with STC and Intigral to other countries in MENA,” commented Jonatan Redvik, CEO at Appland. “The decision by STC to partner with Appland proves our unique ability to enable leading operators to launch operator app stores at an unmatched total cost of ownership and user experience.”