The LiveLike technology will allow for the latest interactive experiences on stc tv, including rewards system, watch parties and leaderboards, which have proven to boost users’ loyalty.
Streaming service stc tv has announced a strategic collaboration with LiveLike, a prominent provider of audience engagement technology, to enhance its platform with advanced interactive features.
The partnership introduces gamification technology to stc tv, offering viewers a dynamic range of features such as a rewards system, watch parties and leaderboards. These updates aim to make the platform more engaging, fostering greater viewer interaction and loyalty.
This move aligns with stc tv’s commitment to establishing itself as a top-tier digital distribution service. By incorporating LiveLike’s innovative tools, the platform aims to deliver cutting-edge digital entertainment that adapts to the evolving preferences of its audience.
Miheer Walavalkar, CEO at LiveLike, said: “We’re proud to partner with stc tv to introduce new ways for viewers to engage with their favourite content. This collaboration is a great example of how technology can transform streaming into something more personal and exciting. We’re looking forward to seeing how stc tv’s audience embraces these features and the value they bring to their experience.”
LiveLike’s technology is designed to attract younger viewers by providing personalised features that boost engagement and build loyalty. This enhanced user experience creates new opportunities for deeper interaction and revenue growth, positioning stc tv as a forerunner in shaping the future of content consumption in the region.
The partnership also supports the broader mission of stc Group to deliver world-class connectivity and services to customers, businesses and communities across Saudi Arabia and beyond.
