SVOD revenues will exceed $1bn in 16 countries by 2025, which is double from eight countries in 2019.
The subscription video on demand (SVOD) revenues for 138 countries is expected to reach $100bn by 2025, double from the $50bn recorded in 2019, according to Digital TV Research. SVOD revenues will exceed $1bn in 16 countries by 2025, which is double from eight countries in 2019.
The US will remain the SVOD revenue leader, adding nearly $18bn between 2019 and 2025 to take its total to $42bn. However, its share of global SVOD revenues will fall from 49% in 2019 to 42% in 2025.
The number of SVOD subscriptions will increase by 529m between 2019 and 2025 to 1.1bn. China and the US will together account for 51% of the global total by 2025. This is down from 63% in 2019; indicating that other countries are growing faster.
Netflix, Disney Plus and Amazon Prime Video will together control half the world’s SVOD subscriptions by 2025. Disney Plus will be the biggest winner by adding 142m subscribers between 2019 and 2025 to take its total to 172m. Netflix will add 91m subscribers to total 263m.
By 2025, a third of the world’s TV households will have at least one SVOD subscription – up from a quarter at end-2019.
Commenting on the report, Simon Murray, Principal Analyst at Digital TV Research, said: “We believe that Disney Plus will have a huge impact. However, we have lowered our 2025 forecasts by 30m since our May edition. Analysis of Disney’s June results showed a rapid deceleration in subscriber additions after an initial spike in its early launch countries. We expect this to be repeated elsewhere.”
