SVOD subscriptions in India are expected to almost triple between 2020 and 2026 to 155m, representing 10% of the world’s total.
The global SVOD subscriptions will hit 1.5bn in the next five years. The subscriptions for 138 countries will increase by 591m, or 65%, between 2020 and 2026, according to the latest report by Digital TV Research.
The report identifies 2020 as the peak year for new subscribers, when 201m users were added.
According to the report, SVOD subscriptions growth is faster than for SVOD subscribers. This means that the average SVOD subscriber will pay for 2.14 SVOD subscriptions by 2026 – up from 1.74 in 2020.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “There will be 700m SVOD subscribers by 2026; up by 35% from 518m at end-2020. The 2026 total represents 39% of TV households, increasing from 30% in 2020”.
The US will overtake China as the subscription leader in 2021. The two countries will together account for 48% of the global total by 2026, down from 59% in 2020. This indicates that other countries are growing faster. SVOD subscriptions in India will nearly triple between 2020 and 2026 to 155m – representing 10% of the world’s total.