Through a partnership with regional creators, the platform has created a series of educational short films featuring real-life scenarios that demonstrate how users can control their privacy online.
TikTok has launched its latest campaign called #PrivacyMatters in partnership with leading regional content creators to focus on digital privacy.
Through educational short films featuring real-life scenarios, the creators aim to inspire users to take charge of their digital privacy through comprehensive safety features. The campaign, which is now live, follows a series of safety enhancements made on the platform including the introduction of Family Pairing, enhancing filtering capabilities and launching tools to combat bullying.
Given the time spent in the digital space, privacy here is as significant as privacy in the real world, increasingly seen to contribute towards sound mental health. In the MENA region, online users spend an average of 90 minutes every day consuming short-form content. As users spend more and more time in the digital space, sharing and over-sharing personal details of their lives, privacy is more important than ever before.
For #PrivacyMatters campaign, the platform teamed up with some of its biggest content creators in the region, including Hadeel Marei, Twinzy’s Abdullah and Noor, Abeer Sinder, Zainab Aleqabi, Faris Al-Khalidi and Nadin Smaili, together reaching over a whopping 3m users, to highlight the importance of privacy through a series of short films.
Hany Kamel, Content Operations Director at TikTok MENA said: “While we celebrate the creativity and expression that is seen in abundance on the platform, we have an inherent understanding of the important role privacy plays in the digital experience. At TikTok, we see safety as a job that is never complete, and consistently look for ways in which to further bolster our existing privacy, safety and engagement protection measures. As we update our offering, we will also continue to creatively communicate these changes to our community, to ensure everyone is aware of the ways in which they can keep themselves and their content safe on the platform.”
In addition to its Community Guidelines, TikTok has dedicated privacy controls that each user can customize as per their preferences, including making their account private, controlling comments and messages, managing screen time, using restricted mode to curate their feed, and limiting duets to control who can duet their content.