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      ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

      ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

      Mobily to participate as leading digital partner in LEAP 2023

      Mobily to participate as leading digital partner in LEAP 2023

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      OneWeb signs $50m multi-year deal with Galaxy Broadband

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      Sony Pictures Television signs deal with Turkey’s Sinema TV

      North Road secures $150m from Qatar Investment Authority

      Huawei and STC TV to bring next-gen digital entertainment across MENA region

      Huawei and STC TV to bring next-gen digital entertainment across MENA region

      Insys and To-Do Media bring Arabic content to mobile devices

      StarzPlay and Watch IT sign deal to bring content under one subscription

      Netflix surpasses 200m paid subscriptions

      Netflix adds new features to premium package

      Riedel hires new sales director for APAC region

      Riedel hires new sales director for APAC region

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      Tried and Tested: Real techniques of working with a virtual world

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      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

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      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

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      Moving to IP and cloud: Challenges and uptake

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        Gearing up for a FAST audience

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        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

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        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

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        New normal inspires fresh storylines and alternative filming strategies

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        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

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        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

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      Home News

      TikTok launches privacy campaign with regional creators

      Staff Reporter by Staff Reporter
      October 20, 2021
      in News, OTT/Video Streaming
      Microsoft in bid for potential TikTok takeover in US
      ShareTweetPostEmail

      Through a partnership with regional creators, the platform has created a series of educational short films featuring real-life scenarios that demonstrate how users can control their privacy online.

      TikTok has launched its latest campaign called #PrivacyMatters in partnership with leading regional content creators to focus on digital privacy.

      Through educational short films featuring real-life scenarios, the creators aim to inspire users to take charge of their digital privacy through comprehensive safety features. The campaign, which is now live, follows a series of safety enhancements made on the platform including the introduction of Family Pairing, enhancing filtering capabilities and launching tools to combat bullying.

      Given the time spent in the digital space, privacy here is as significant as privacy in the real world, increasingly seen to contribute towards sound mental health. In the MENA region, online users spend an average of 90 minutes every day consuming short-form content. As users spend more and more time in the digital space, sharing and over-sharing personal details of their lives, privacy is more important than ever before.

      For #PrivacyMatters campaign, the platform teamed up with some of its biggest content creators in the region, including Hadeel Marei, Twinzy’s Abdullah and Noor, Abeer Sinder, Zainab Aleqabi, Faris Al-Khalidi and Nadin Smaili, together reaching over a whopping 3m users, to highlight the importance of privacy through a series of short films. 

      Hany Kamel, Content Operations Director at TikTok MENA said: “While we celebrate the creativity and expression that is seen in abundance on the platform, we have an inherent understanding of the important role privacy plays in the digital experience. At TikTok, we see safety as a job that is never complete, and consistently look for ways in which to further bolster our existing privacy, safety and engagement protection measures. As we update our offering, we will also continue to creatively communicate these changes to our community, to ensure everyone is aware of the ways in which they can keep themselves and their content safe on the platform.”

      In addition to its Community Guidelines, TikTok has dedicated privacy controls that each user can customize as per their preferences, including making their account private, controlling comments and messages, managing screen time, using restricted mode to curate their feed, and limiting duets to control who can duet their content.

      Tags: TiktokcampaignPrivacy#PrivacyMattersregional creatorsAbdullah and NoorAbeer SinderZainab AleqabifeaturedpostFaris Al-Khalidieducational short filmsContent creators

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