A dedicated section on TikTok will inspire the next generation of scientists, engineers and innovators through a diverse array of verified STEM content.
TikTok has announced the launch of its global STEM feed in Saudi Arabia, marking the first rollout of this feature in the Middle East and North Africa (MENA) region. This initiative aims to diversify content and encourage young Saudis to explore careers in science, technology, engineering and mathematics (STEM), blending education with entertainment.
The STEM feed provides users with high-quality, verified content on STEM topics, fostering critical thinking, creativity and lifelong learning. Saudi Arabia’s TikTok community will have access to educational videos designed to spark curiosity and drive deeper engagement in STEM fields, inspiring the next generation of innovators and problem-solvers.
Kinda Ibrahim Regional General Manager of Operations, TikTok Middle East, Turkey, Africa, Pakistan, Central and South Asia, said: “The launch of the STEM feed in Saudi Arabia represents a major step forward in our mission to inspire and educate the next generation of innovators. By providing a platform dedicated to STEM content, we aim to spark curiosity, foster creativity, and empower young people to explore the endless possibilities within science, technology, engineering, and mathematics. This initiative reflects our ongoing commitment to combining education with entertainment, helping young minds unlock their potential and drive change.”
A key feature of the STEM feed is its focus on collaborative learning and content discovery, allowing users to engage with educational material tailored to their interests. TikTok is partnering with local organisations like Majarra, a prominent provider of credible Arabic content, to ensure the feed aligns with Saudi Arabia’s developmental goals. Additionally, TikTok plans to expand its partnerships with educational platforms to enhance the feed’s offerings further.
Ammar Haykal, CEO of Majarra, added: “We are thrilled to be a strategic partner in the launch of the new STEM feed on TikTok in Saudi Arabia. Partnering with leading platforms like TikTok allows us to reach and engage the youth, giving them access to the useful, credible, and high-quality Arabic content that Majarra offers. This collaboration is a significant step toward empowering more people with knowledge and showcasing the best Arabic content on the internet, particularly in critical fields necessary for the future of our region, like science, technology, engineering, and mathematics.”
The platform’s creator community will play a pivotal role in the feed’s success. Saudi creators such as @ana.ostori, @qadrat_rawan, @abdullah_yw and @mechatrook, known for their engaging content on science experiments, technology and mathematics, will inspire youth to explore STEM careers. By featuring diverse creators from Saudi Arabia and beyond, the STEM feed aims to ignite a passion for discovery and innovation among the Kingdom’s youth.
Globally, STEM content has flourished on TikTok, with nearly 10m STEM-related videos shared in the last three years. From hands-on experiments to coding tutorials, TikTok provides endless opportunities for creators to share knowledge and inspire audiences.
To maintain the integrity of the STEM feed, all content will undergo a thorough review by TikTok teams and partners like Common Sense Networks and Poynter. These organisations will evaluate the educational value and accuracy of the material, ensuring only high-quality content is featured.
The launch of the STEM feed in Saudi Arabia underscores TikTok’s commitment to fostering educational communities and empowering users to explore topics critical to the Kingdom’s future. By combining entertainment and education, the platform aims to equip Saudi Arabia’s youth with the tools and knowledge they need to navigate a rapidly evolving world.
As TikTok continues to evolve, the STEM feed is expected to adapt to the needs of its users, enhancing their educational experiences and encouraging them to pursue careers in STEM. This initiative represents a significant step in supporting Saudi Arabia’s vision for innovation and development, offering a dynamic platform for learning and discovery.
