The annual competition will require creators to produce a creative content idea around a specific theme.
TikTok MENA has launched the TikTok Creator Hub programme in the UAE and Egypt, to unlock opportunities for new talents to add their voices to the region’s burgeoning creative economy as well as contribute to a global cause.
The new initiative aims to identify talents and connect them with the right mentors and skill-building experts to support and nurture the next generation of creators. A group of judges including top TikTok content creators from across the MENA region will assess the skills of the talents and provide them with the required learnings to elevate their content and provide advice for their career path as creators.
Every year, the programme will draw up a chosen theme for registered creators to produce a creative content idea around the specific topic. With the conversation around energy transition accelerating and the 2022 United Nations Climate Change Conference of Parties (COP27) just around the corner in Egypt, this year’s theme for the TikTok Creator Hub will be Climate Change.
The theme of the TikTok Creator Hub this year also aligns with TikTok’s launch of the #ClimateAction programme in support of COP27 in the MENA region, by encouraging the community to join the climate conversation and take action that has a positive impact on the planet – thereby educating and inspiring users around environmental advocacies, in partnership with creators and organisations embracing shared interests and causes.
Speaking about the initiative, Tarek Abdalla, Regional General Manager at TikTok Middle East, Africa, Turkiye, Pakistan & South Asia said: “TikTok is at the forefront of encouraging communities in the region and around the world to unlock the power of creativity and drive positive, meaningful, and lasting change. With the launch of the inaugural edition of TikTok Creator Hub, we aim to generate awareness and advocacy around causes and pressing issues that touch the community, securing a dedicated destination for content creation and conversations focused on the most important societal issues of our time, such as climate change.”
Divided into three main phases, the TikTok Creator Hub will include online learning modules, a live training session and the judging process to name the winner of the competition.
Once the talents have been shortlisted, TikTok will host a welcome workshop in collaboration with celebrity creators to introduce them to the TikTok Creator Hub concept, the objective and the benefits they can gain from this programme, and familiarise them with the mechanics of the competition.
TikTok will also offer the selected talents a live training day, enabling talents to spend one live session with a creator mentor, ahead of their creation of a TikTok focused on Climate Change which will be submitted for the judging process.
Finally, the judges will choose the winning talents. The winning entries will be announced by TikTok in November 2022.
Talents residing in the United Arab Emirates and Egypt who would like to participate can visit the TikTok MENA Creator Hub website to register and share a 30-60 seconds video as to why they want to be part of the programme for a chance to be selected. Registration will close on October 10, 2022.