Uplive will not only showcase fresh content, but also enable local content creators to earn a living from the comfort of their homes.
International live video social entertainment platform Uplive is running a campaign in the Middle East as part of a visual campaign strategy to boost local content consumption and enrich talent.
The 15-second TVC, which aired on Rotana, is part of Uplive’s commitment to providing an array of live and fresh content from renowned MENA-based live streamers including Fionna, Ayosha, Karine, Larissa, Aline, and Ago among other emerging talents.
Tapping into its global platform synergy and global expansion strategy, Uplive, which has more than 260m registered users from over 150 countries, is positioning itself as the go-to live video platform for GCC-based live streamers. As part of its strategy, Uplive will provide them with a platform to create, showcase and share their live content with local audiences.
Speaking during the official launch of the TVC, Andy Tian, Co-founder and CEO, Asia Innovations Group, said that the app’s objective is to not only provide localised entertainment for its local users, especially in the wake of the ongoing global health crisis, but also provide a platform where users can enjoy healthy, fun content, a safe social and engagement space as well as nurture local talent.
“Uplive is thrilled to be unveiling its first-ever pan-Arabic region TVC, which underscores our commitment to provide our local audience with a safe platform to enjoy local and international content from their favourite creators. MENA is an emerging hotspot for creativity and talent as more and more Arab youth are turning to digital platforms to showcase their talents. Apart from showcasing fresh content, Uplive will also enable local content creators to make meaningful income from the comfort of their home using their mobile phones,” added Andy.
Recognising the opportunity to serve the region’s multi-cultural diaspora, Uplive has combined its algorithms with local features to help regional content creators and users.
Andy explained that Uplive enables a more robust, equitable and effective creator economy by restoring the relationship and accountability between the creator and user. The ad-free live video platform also means that creators’ content does not get interrupted by advertisers, allowing consumers to enjoy diverse content, real-time social experience and flawless content.
“The gig economy is an important resource that needs to be supported through innovation. As the youth population continues to grow and the scarcity of jobs also continues to rise, we need to encourage the local youth to tap into their talents and use Uplive to market themselves to a global audience and in the process make a decent living out of it,” noted Andy.
Uplive offers cross-language interaction with more than 140 languages and real-time speech-to-text translation. It will also enable its local livestreamers to create and share localised content as well as personalised homepages for enhanced user experience.
The fully localised version for the MENA region will offer premium content and a seamless user interface that strictly follows local customs. The localised app will also offer voice chat rooms where users can socialise without appearing on the screen.
The platform, which has a community of over 21m livestreamers worldwide, will leverage a wide range of live social features including virtual gifting, video and voice social, which allows up to nine users to stream together in a single window, an interactive game centre, one-on-one video battles, and real-time translation.
Uplive incorporates AI-based compliance practices to safeguard its users and their content from abuse. In conformity with the local customs and regulations, Uplive has also ensured that the platform’s policies are aligned with local market legal and cultural standards.
According to Andy, the MENA region remains a strategic growth frontier for the platform. Driven by the ballooning smartphone penetration in the region, Uplive is expecting to experience a significant jump in subscriber numbers in 2022 from the region owing to its growing popularity and value proposition to content creators.
Uplive’s community of registered global users has experienced significant growth year-on-year surging by over 90%, from 121m at the end of 2019 to 260m users by September 2021. The platform has also registered record growth in streaming users, from 9.5m streamers at the end of 2019 to 21m in September 2021 representing a 98% increase.
“Uplive sees great growth potential in the MENA market due to the high mobile social needs and the growing penetration of mobile phones. We aim to become the most representative live streaming app in MENA, which is one of the most important markets in our long-term global strategy,” concluded Andy.