The comprehensive deal will see 14 ViacomCBS cable networks added to YouTube TV, including BET, Comedy Central, MTV and Nickelodeon.
ViacomCBS and Google have announced a comprehensive, multi-year distribution agreement to deliver more content from ViacomCBS’ portfolio of news, entertainment and sports networks to YouTube TV’s subscribers. The financial terms of the agreement were not disclosed.
BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1 will launch on YouTube TV this summer, providing more than two million subscribers with access to some of the cable brands. BET Her, MTV2, Nick Jr., NickToons, TeenNick and MTV Classic will also launch on YouTube TV in the near future.
The deal also includes a continued commitment to distribute ViacomCBS’ premium subscription services, including ShowTime, on YouTube TV, as well as an extended partnership on the broader YouTube platforms.
Commenting on the deal, Ray Hopkins, President, US Networks Distribution, ViacomCBS, said: “We are thrilled to have reached an expanded agreement with YouTube TV that recognises the full power of our newly combined portfolio as ViacomCBS. Google has been an excellent partner, and we look forward to bringing even more of our entertainment networks to YouTube TV subscribers for the first time.”
Lori Conkling, Global Head of Partnerships at YouTube TV, remarked: “We’re excited to launch ViacomCBS’ portfolio on YouTube TV this summer. Our expanded partnership delivers on our promise to offer a premium portfolio of content to our YouTube TV subscribers, as well as across the YouTube platforms.”