Viva subscribers will have digital access to Samsung Cue, a digital entertainment service featuring music and music services, reportedly designed for the MENA.
Telecom operator, Viva Bahrain, has partnered with Samsung Electronics MENA to offer Samsung Cue, a digital entertainment service featuring music and music services, to its subscribers.
Under this exclusive partnership, Viva subscribers will have digital access to music, which can be purchased and downloaded with a card-free payment mechanism using their phone bill or mobile credit.
Samsung Cue is reportedly designed for the MENA region.
Available on Samsung Galaxy App store, Viva customers can download the app and subscribe for it via direct billing on their postpaid subscription or have the option of getting charged on their existing prepaid credit.
Our partnership with Samsung for the latest digital service reaffirms our commitment to be at the forefront of the way the content is made available to Bahrains growing community of digital savvy users. With the new Samsung offering, our subscribers can now enjoy an unlimited world of music in its full gamut, with a convenient payment experience easily adaptable as per their mobile subscription, said Karim Tabbouche, CCO of Viva Bahrain.
One of the reasons we introduced Samsung Cue into the Mena region first is because it has a large population of young people, many of whom were born into the digital era and see music as an integral aspect of their lives, said Abdo Chlala, VP IT & Mobile Division at Samsung Electronics MENA RHQ.
Samsung Cue was curated with the regions youth in mind, and now with the implementation of carrier billing, our consumers can access an expansive library of music and playlists with greater convenience than ever before.
Our key focus point with the introduction of Samsung Cue is convenience. We designed it as a comprehensive platform that combines a music store and streaming service in one accessible location because we know our customers in the Middle East and North Africa value a user-friendly interface. said Abdo Chlala.
Implementing carrier billing is the next step in making Samsung Cue the best available music streaming service in the region. We are proud to introduce this feature in the Kingdom with the help of our strategic partner, Viva Bahrain.