• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Vox Cinemas launches Middle East’s first interactive movie experience

Vox Cinemas launches Middle East’s first interactive movie experience

July 31, 2021
MAD Solutions acquires distribution rights to Yemeni film ‘The Burdened’

Zawya Cinema screens Yemeni film ‘The Burdened’

July 25, 2025
Ad 1
NASA launches mission to study Earth’s magnetic shield

NASA launches mission to study Earth’s magnetic shield

July 25, 2025
Ejunior partners with Cartoon Network MENA

Ejunior partners with Cartoon Network MENA

July 25, 2025
Sparkle and Algérie Télécom sign MoU for new subsea cable

Sparkle and Algérie Télécom sign MoU for new subsea cable

July 25, 2025
Mediagenix to demo integration of Spideo personalisation tech at IBC

Mediagenix to demo integration of Spideo personalisation tech at IBC

July 25, 2025

Saudi Film Commission launches second film community initiative across four cities

July 25, 2025
Africa24 Group partners with Ivorian MMA Federation

Africa24 Group partners with Ivorian MMA Federation

July 25, 2025
Saudi Arabia’s General Authority for Media Regulation launches Media System project 

CJ ENM launches subsidiary in Saudi Arabia to drive Middle East expansion

July 24, 2025
Aselsan to share space tech with Azerbaijan in strategic partnership

Aselsan to share space tech with Azerbaijan in strategic partnership

July 24, 2025
IBC2025 launches Future Tech hub for innovation and talent

Appear to exhibit VX software and X Platform integration at IBC 2025

July 24, 2025
Custom Consoles MDesk-Technical HA workstation to make IBC debut

Custom Consoles MDesk-Technical HA workstation to make IBC debut

July 24, 2025
Tunisian film ‘Agora’ to hold world premiere at Locarno Film Festival

Tunisian mystery thriller film ‘Agora’ to screen at Zawya Cinema

July 24, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, July 25, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    MAD Solutions acquires distribution rights to Yemeni film ‘The Burdened’

    Zawya Cinema screens Yemeni film ‘The Burdened’

    NASA launches mission to study Earth’s magnetic shield

    NASA launches mission to study Earth’s magnetic shield

    Ejunior partners with Cartoon Network MENA

    Ejunior partners with Cartoon Network MENA

    Sparkle and Algérie Télécom sign MoU for new subsea cable

    Sparkle and Algérie Télécom sign MoU for new subsea cable

    Saudi Film Commission launches second film community initiative across four cities

    Africa24 Group partners with Ivorian MMA Federation

    Africa24 Group partners with Ivorian MMA Federation

    Saudi Arabia’s General Authority for Media Regulation launches Media System project 

    CJ ENM launches subsidiary in Saudi Arabia to drive Middle East expansion

    Aselsan to share space tech with Azerbaijan in strategic partnership

    Aselsan to share space tech with Azerbaijan in strategic partnership

    Tunisian film ‘Agora’ to hold world premiere at Locarno Film Festival

    Tunisian mystery thriller film ‘Agora’ to screen at Zawya Cinema

    Viasat joins DIU Hybrid Space Architecture programme

    Viasat joins DIU Hybrid Space Architecture programme

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      MAD Solutions acquires distribution rights to Yemeni film ‘The Burdened’

      Zawya Cinema screens Yemeni film ‘The Burdened’

      NASA launches mission to study Earth’s magnetic shield

      NASA launches mission to study Earth’s magnetic shield

      Ejunior partners with Cartoon Network MENA

      Ejunior partners with Cartoon Network MENA

      Sparkle and Algérie Télécom sign MoU for new subsea cable

      Sparkle and Algérie Télécom sign MoU for new subsea cable

      Saudi Film Commission launches second film community initiative across four cities

      Africa24 Group partners with Ivorian MMA Federation

      Africa24 Group partners with Ivorian MMA Federation

      Saudi Arabia’s General Authority for Media Regulation launches Media System project 

      CJ ENM launches subsidiary in Saudi Arabia to drive Middle East expansion

      Aselsan to share space tech with Azerbaijan in strategic partnership

      Aselsan to share space tech with Azerbaijan in strategic partnership

      Tunisian film ‘Agora’ to hold world premiere at Locarno Film Festival

      Tunisian mystery thriller film ‘Agora’ to screen at Zawya Cinema

      Viasat joins DIU Hybrid Space Architecture programme

      Viasat joins DIU Hybrid Space Architecture programme

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home News Cinema Theatres

      Vox Cinemas launches Middle East’s first interactive movie experience

      Staff Reporter by Staff Reporter
      July 31, 2021
      in Cinema Theatres, News
      Vox Cinemas launches Middle East’s first interactive movie experience
      ShareTweetPostEmail

      'CTRL' marks the latest innovation from Vox Cinemas, and gives the audience a real-time collaborative influence over the plot of a movie.

      Vox Cinemas, the dedicated cinema arm of Majid Al Futtaim, has partnered with entertainment and tech company Kino Industries to launch CTRL across the UAE and Saudi Arabia on August 5. It is region’s first interactive movie experience, which lets the audience decide collectively how the plot unfolds.

      CTRL will be showing Late Shift (UAE PG 13), the first interactive feature-length film, which enables cinemagoers to decide the fate of the lead character and the course of the movie, using a simple voting system on an App. During the screening of the action thriller, which has countless storylines consisting of 180 decision points and seven alternative endings, the audience typically makes 40-50 choices while cutting-edge and seamless technology aggregates the votes and chooses the most popular option.

      Late Shift was directed and co-written by Tobias Weber, co-founder of Kino Industries and Michael Robert Johnson, author of Guy Ritchie’s Sherlock Holmes. The critically acclaimed movie was awarded the 2018 BAFTA Cymru Award.

      Speaking about the latest technology, Toni El Massih, Chief Content Officer, Vox Cinemas said: “We are incredibly excited to partner with Kino Industries and launch the Middle East’s first interactive movie, which puts the audience in control of countless adaptable storylines. Redefining the cinematic experience and introducing game-changing concepts that exceed our guests’ expectations has been a cornerstone of our success at Vox Cinemas, and we continue to push the boundaries of innovation. Using pioneering technology, CTRL seamlessly combines the realism and production values of film with the interactivity of a videogame to create a new dimension of engagement. Having sold out at the Beijing International Film Festival in less than five minutes, I have no doubt that this unique and exhilarating participatory experience will prove hugely popular with cinemagoers in the United Arab Emirates and the Kingdom of Saudi Arabia.”

      Chady Eli Mattar, Chief Executive Officer and Co-Founder of Kino Industries added: “We are thrilled to be teaming up with Vox Cinemas on this exciting venture. For us they represent the epitome of a contemporary exhibitor – they are bold, innovative, forward thinkers, and we at Kino share a similar DNA! Thus, this partnership will be setting the standards of the future of cinema in the region.”

      The screenings of Late Shift will take place at 6 PM and 8 PM from Sunday to Thursday and 5 PM, 7 PM and 9 PM on Friday and Saturday at Vox Cinemas at Mall of the Emirates, Yas Mall, City Centre Mirdif, City Centre Al Zahia, The Galleria Al Maryah Island and Wafi City. The experience will also be rolled-out across select Vox Cinemas in Saudi Arabia.

      CTRL complements Vox Cinemas’ portfolio of world-class experiences which includes Snow Cinema at Ski Dubai, Sensory Friendly Screenings, Outdoor, an open-air concept and Theatre and Gold, luxury experiences that combine fine food and film.

      Tickets for Late Shift are now on sale and can be purchased on the Vox Cinemas’ website, app or at the ticket counter. The movie will be shown in English with Arabic subtitles.

      Tags: CTRLfeaturedpostLate ShiftMajid Al FuttaimVOX Cinemas

      Related Posts

      Vox Cinemas launches Jurassic Café Takeover to celebrate ‘Jurassic World Rebirth’

      Vox Cinemas launches Jurassic Café Takeover to celebrate ‘Jurassic World Rebirth’

      July 1, 2025
      ‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

      Vox Cinemas to screen ‘Thank You For Banking With Us’ in Qatar

      June 26, 2025
      Create Production brings Vox Cinemas’ sonic identity to life with Hans Zimmer

      Create Production brings Vox Cinemas’ sonic identity to life with Hans Zimmer

      June 4, 2025
      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      May 29, 2025
      VOX Cinemas launches brand video ‘Fall in Love with Film’

      VOX Cinemas launches brand video ‘Fall in Love with Film’

      May 15, 2025
      Vox Cinemas unveils IMAX experience at Mall of the Emirates

      Vox Cinemas unveils IMAX experience at Mall of the Emirates

      April 11, 2025

      Related News

      Vox Cinemas launches Jurassic Café Takeover to celebrate ‘Jurassic World Rebirth’

      Vox Cinemas launches Jurassic Café Takeover to celebrate ‘Jurassic World Rebirth’

      July 1, 2025
      Vox Cinemas to screen ‘Thank You For Banking With Us’ in Qatar

      Vox Cinemas to screen ‘Thank You For Banking With Us’ in Qatar

      June 26, 2025
      Create Production brings Vox Cinemas’ sonic identity to life with Hans Zimmer

      Create Production brings Vox Cinemas’ sonic identity to life with Hans Zimmer

      June 4, 2025
      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      May 29, 2025
      VOX Cinemas launches brand video ‘Fall in Love with Film’

      VOX Cinemas launches brand video ‘Fall in Love with Film’

      May 15, 2025
      Vox Cinemas unveils IMAX experience at Mall of the Emirates

      Vox Cinemas unveils IMAX experience at Mall of the Emirates

      April 11, 2025
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In