Zee Aflam extends support to regional film festivals

Free-to-air Bollywood film channel dedicated to Arabic audiences, Zee Aflam is lending momentum to some of the most prominent regional film festivals by extending its support.

Zee Aflam recently covered the sixth edition of the Abu Dhabi Film Festival (ADFF) extensively. Similarly the channel will do the same at Doha Tribeca Film Festival (DTFF), Marrakech International Film Festival (FIFM), and Dubai International Film Festival (DIFF).

Placing an emphasis on Bollywood cinema, the Doha Tribeca Film Festival pays homage to the critically-acclaimed director and producer Yash Chopra; Dubai International Film Festival will screen numerous submissions from India under its ‘Muhr AsiaAfrica’ and ‘Cinema of the World,’ segments; and Marrakech International Film Festival marks ‘100 Years of Bollywood’ in its programme.

Commenting on this Mukund Cairae, CEO – Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC, said: “Much like the region’s film festivals, Zee endeavours to bring wholesome family entertainment to the forefront by highlighting the strong cultural interlinks between the Arab world and India. Through our support to the film festival circuit, we are underlining Zee Aflam’s role as the ‘gateway to Bollywood.”

Zee Aflam will provide audiences with in-depth insights into the film festivals, ranging from their inception, the significant inroads that each one has made over the course of the years, to the role they play in contributing the region’s overall cinematic landscape.

In addition, the channel will also provide updates through its dedicated Bollywood news shows, while featuring vignettes of the must-watch movies and celebrities at the respective film festival.

Zee Aflam is available to audiences in the Kingdom of Saudi Arabia and in the United Arab Emirates on Nilesat and Arabsat.