Zee Network has announced the launch of a new health and wellness channel for its Middle East viewers. The latest addition to Zees bouquet, Veria, which is available free-to-air, will showcase a variety of Western health and wellness shows with Arabic subtitles. The channels programming will centre around well-being, nutrition, fitness, and lifestyle. Its offerings […]
Zee Network has announced the launch of a new health and wellness channel for its Middle East viewers. The latest addition to Zees bouquet, Veria, which is available free-to-air, will showcase a variety of Western health and wellness shows with Arabic subtitles.
The channels programming will centre around well-being, nutrition, fitness, and lifestyle. Its offerings will range from healthy recipes and cooking, prenatal health, exercise and fitness training to beauty and travel tips. Statistics indicate that an estimated 85% of UAE residents and 75% of Saudi Arabian residents have become more interested in maintaining and improving their overall health and well-being.
Speaking at the launch of Veria for the Middle-East region, Subhash Chandra, Chairman, Essel Group said: After the successful launch of Veria in the USA and Indonesia, we bring the channel to the Middle East. The essence of this channel reflects every individuals desire to enhance their outlook in life by augmenting the physical, emotional, mental, and spiritual facets in their beings. Veria will serve as a one-stop solution for all those seeking overall wellness and healthy living guidance right from the comfort of their homes.
We take pride in our commitment to provide new and unique content for our viewers all around the world. Veria Living will, without a doubt, contribute to expanding our presence across the globe; allowing us to penetrate select markets and reach new audiences with its exclusive offerings, added Chandra.
We are excited to launch Veria in the region. This channel provides our audience with a fresh, new perspective on living a more holistic lifestyle, stated Mukund Cairae, CEO, (MENAPT) Zee Network.
At Zee, we constantly strive to provide our audiences with new, exclusive content and programmes and we understand our audiences growing interest in maintaining an active and balanced lifestyle, he added.
Veria is aired on Nilesat in English with Arabic subtitles across the Middle East and North Africa region and is live through ELife (Channel 620) and DU (Channel 410).
