The company has scheduled the launch of the service on October 2 which falls on ZEE's Foundation Day.
Zee Entertainment Enterprises (ZEE) has announced the launch of a premium video on demand (PVOD) service on content distribution platforms. Now, consumers will be able to watch their favourite releases at an attractive (per film) price point.
Along with convenience for consumers, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms. The service will also provide partners and platforms with the opportunity to acquire and retain new customers.
Speaking about this new initiative, Shariq Patel, CEO, Zee Studios said: “We are very excited to bring this new offering to all the movie buffs around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like this, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to releasing a strong slate of blockbusters across languages.”
Vibha Chopra, Head, Global Syndication and International Film Distribution, ZEE added: “We are very excited to partner with key content distribution platforms including DTH, Cable and telecom players globally and bring the latest Indian language movies, direct to consumers in the comfort of their homes.”
The service will also be available as ‘Zee Plex’ on ZEE5 (ZEE’s OTT Platform) in India and overseas. The company has scheduled the launch of the service on October 2.