Zee One will broadcast the programmes in English, while Zee TV and Zee Tamizh will offer English subtitles.
Zee Entertainment has announced the launch of the Zee TV, Zee One and Zee Tamizh (Tamil) on the StarTimes platform.
They will broadcast serials, lifestyle programmes, culinary shows, reality programmes and feature films, dubbed into English on Zee One and with Zee TV and Zee Tamizh offering English subtitles. Zee has over 40 channels and has over 1.3bn viewers in more than 173 countries, entering Africa 25 years ago.
StarTimes is a digital TV operator in Africa, serving 13m DVB subscribers and 27m OTT users in 30+ countries.
Somnath Malakar, CEO Africa and Indian Ocean Islands, Zee Networks, said: “The corporate positioning of ‘Extraordinary Together’, with a vision to provide an amplified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary. This is a driving force that enables us to bring authentic and entertaining content to global audiences.”
Desiree Pillay, VP, Marketing and Content, Zee Networks, added: “We are incredibly pleased to offer the Zee channels as a destination of family-friendly entertainment, a place where viewers can easily connect with our carefully selected programming. Zee TV was our first channel to launch in Africa in 1996 and it’s thrilling to see it still expanding its reach 25 years later.”
Viki Liu, Content Director, StarTimes Nigeria, stated: “Statistics show a strong affinity for Bollywood content in various homes. Offering varieties that appeal to the diverging appetite of our audience has always been our desire. We are excited to offer these at no extra charge.”