Zee Entertainment to launch a number of Hindi FAST channels, with the first being Zee BollyWorld.
OTTera, a provider of FAST linear and OTT application solutions, has launched a range of FAST (free ad-supported television) channels for Zee Entertainment, including its first Hindi FAST channel. This marks the initiation of a strategic collaboration aimed at expanding Zee’s global footprint and granting millions of viewers access to their favourite shows and movies.
Zee BollyWorld, the first offering in this partnership, will transport viewers to the ‘Evergreen Age’ of Indian Hindi Cinema.
Commenting on the deal, Punit Misra, President of Content and International Markets, said: “Our strategic tie-up with OTTera will reshape the entertainment landscape. With the introduction of FAST channels, our diverse programming offers viewers an immersive adventure. We embrace the evolving industry with passion and engage in this transformation that will reshape the way viewers enjoy content.”
Stephen L. Hodge, OTTera CEO, added: “Zee Entertainment is a pioneer and consistent leader in the television and film industry; we are proud to support their endeavours in delivering their exceptional content to the growing global FAST audience.”