The first project to kick off this new venture is a culinary travelogue that will take the audience across seven different countries in Asia.
Zee Plus and Tokyo Broadcasting System have partnered to curate content utilising their strength in dramas, documentaries, variety shows and movies not only for India and Japan but also for the global market. Furthermore, both parties will be exploring new business opportunities utilising their extensive entertainment resources.
The first project to kick off this new venture is a culinary travelogue titled The Spiceman Trails: Asia. The series delves into the spice roots and routes of some of the exotic countries of Asia. Its picturesque imagery, vivid landscapes and brilliant hues will take the audience across seven different countries in Asia, in search of its wide array of spices, within its deep-rooted history and multifarious cuisine in an entertaining way.
Starting from the land of the rising sun, Japan the hosts of the show will move onward to South Korea, Taiwan, Vietnam, Thailand, Malaysia and finally India. They will explore the spice hinterlands and its origins, also visiting spice farms and marts, interacting with locals, sampling local cuisine, meeting celebrities and Master Chefs, and discover the secrets of the land through the story of its spices.
Commenting on the partnership, Sunita Uchil, Chief Business Officer of Zee Plus, International Co-Productions & Format unit, said: “The Spiceman Trails: Asia, is an innovative and exciting format with a universal appeal. This is an ambitious project travelling across the largest continent in the world and we are thrilled to partner with an accomplished broadcaster as Tokyo Broadcasting System. The Spiceman Trails: Asia is one of the four seasons planned by Zee Plus on this series.”
Takahiro Kawata, General Manager of International Business Center at TBS added: “We are extremely delighted to be partnering with Zee Plus on this exciting new format and are confident that this will be the first of many more such exciting projects we will collaborate on. With a collective effort, we hope to create contents that fascinate people all over the world. We would like to take this opportunity to further develop our good relationship with Zee.”