As this issue of the magazine makes its way to your desk, CPI Media Group’s Broadcast team will be in Singapore for BroadcastAsia. Asia is a market that never fails to fascinate me. I believe it exudes a different sort of energy to what we have witnessed in Europe, the Middle East and the US. […]
As this issue of the magazine makes its way to your desk, CPI Media Group’s Broadcast team will be in Singapore for BroadcastAsia. Asia is a market that never fails to fascinate me. I believe it exudes a different sort of energy to what we have witnessed in Europe, the Middle East and the US. The broadcast industry itself is very different, and the challenges and solutions we hear about from Asian broadcasters always makes it a huge learning experience.
In the meantime, I would like to draw your attention to Media Asset Management the subject of much debate last month at a roundtable we hosted in association with Avid. When we initially looked at bringing industry leaders together to discuss this topic behind closed doors, some sceptics questioned if there was anything more to discuss about MAM. After all, it was a case of been there, done that.
But I assure you, all of us were in for a surprise. Under Peter Ennis’ expert moderation, that roundtable could have gone on for the entire day without anyone blinking an eyelid. There was genuine disappointment when we had to conclude the roundtable at midday.
Around eight broadcasters sat with the Avid team to discuss some of the challenges they face with their existing MAM solutions or why they were reluctant to invest in it.
Can we really have a MAM system that is intuitive and searches for things we dont know exist in our archives; can it be elastic enough to search multiple repositories at the same time and retrieve content for us in just a few seconds; can it be integrated with existing workflows and new workflows on the fly?
Were the broadcasters asking for too much? Were vendors promising too much, or is such a MAM solution really that easy to build? Some of it did sound like it had the makings of a sci-fi movie. I wont give it all away here. I think their debate makes for a super-interesting read.
Its the best roundtable we have hosted in the last five years. Thats right! We have been around that long. More than 150 people from the broadcast community joined the BroadcastPro ME team at Andreeas, Grand Habtoor to celebrate our collective success last month.
Until the next issue, Ramadan Mubarak!
