Update and celebrate with the ASBU BroadcastPro Summit and Awards 2012

Just like all of you, the team at BroadcastPro ME has been multi-tasking incessantly as part of our efforts to try and bring you a multi-dimensional view of the multi-platform content delivery trend and the complexities of running a broadcast station today. In the process, all of us have been caught in a whirlwind of day-to-day activity that we seldom have the time to pause and see the bigger picture.

Multi-anything seems to be the buzzword today but it also seems to have taken our breath away so much that we are carrying on as we did years ago when there may be a better way of undertaking a task. Keeping abreast of what’s new is an essential part of ensuring efficiency.

The ASBU BroadcastPro Summit and Awards is meant to do some of what we do not have the bandwidth to do on a daily basis – update and celebrate. This event enables you to take a day off from the office and feeds your need to remain updated on new trends in the market, share knowledge and exchange ideas and most importantly, learn from each other. I hope you take the time out to visit www.broadcastprome.com and check out our stellar line-up of speakers for the event. And, of course, there’s nothing like wrapping up the day with some good food and awards to celebrate the works of some of our peers in the industry.

Now if technology could genuinely have advanced to the levels that sci-fi movies would have us believe and help create multiple versions of us so we could do more with less, I suppose that would have been useful at a busy time such as this when we are simultaneously sending the magazine to press before Eid, compiling the nominations for the judges to review and also, tasting the menu to ensure you enjoy a good meal with us on November 12 at Grand Habtoor Beach Resort and Spa, Dubai. I hope to see all of you in two weeks.