• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Amagi reaches for the clouds

Amagi reaches for the clouds

September 2, 2012
Auto Draft

Grass Valley and Daktronics forge strategic partnership

July 14, 2025
Ad 1
Asharq News revamps ‘Da’erat Asharq’ with new format

Asharq News revamps ‘Da’erat Asharq’ with new format

July 14, 2025
Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

July 14, 2025
Huawei expands in-car content offerings with Anghami and Nabd partnerships

Huawei expands in-car content offerings with Anghami and Nabd partnerships

July 14, 2025
Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

July 14, 2025
Twitch launches Arabic RTL interface to expand accessibility

Twitch launches Arabic RTL interface to expand accessibility

July 14, 2025
STC lands first Bahraini submarine cable system

STC lands first Bahraini submarine cable system

July 14, 2025
Arab Podcast Programme showcases emerging regional talent in first week

Arab Podcast Programme showcases emerging regional talent in first week

July 14, 2025
Arabic Netflix series ‘Catalog’ to premiere on July 17

Arabic Netflix series ‘Catalog’ to premiere on July 17

July 14, 2025
Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

July 13, 2025
Firefly Aerospace files for IPO, plans listing on Nasdaq

Firefly Aerospace files for IPO, plans listing on Nasdaq

July 13, 2025
CineMart calls for project submissions for 43rd edition

CineMart calls for project submissions for 43rd edition

July 12, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, July 14, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Auto Draft

    Grass Valley and Daktronics forge strategic partnership

    Asharq News revamps ‘Da’erat Asharq’ with new format

    Asharq News revamps ‘Da’erat Asharq’ with new format

    Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

    Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

    Huawei expands in-car content offerings with Anghami and Nabd partnerships

    Huawei expands in-car content offerings with Anghami and Nabd partnerships

    Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

    Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

    Twitch launches Arabic RTL interface to expand accessibility

    Twitch launches Arabic RTL interface to expand accessibility

    STC lands first Bahraini submarine cable system

    STC lands first Bahraini submarine cable system

    Arab Podcast Programme showcases emerging regional talent in first week

    Arab Podcast Programme showcases emerging regional talent in first week

    Arabic Netflix series ‘Catalog’ to premiere on July 17

    Arabic Netflix series ‘Catalog’ to premiere on July 17

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Auto Draft

      Grass Valley and Daktronics forge strategic partnership

      Asharq News revamps ‘Da’erat Asharq’ with new format

      Asharq News revamps ‘Da’erat Asharq’ with new format

      Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

      Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

      Huawei expands in-car content offerings with Anghami and Nabd partnerships

      Huawei expands in-car content offerings with Anghami and Nabd partnerships

      Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

      Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

      Twitch launches Arabic RTL interface to expand accessibility

      Twitch launches Arabic RTL interface to expand accessibility

      STC lands first Bahraini submarine cable system

      STC lands first Bahraini submarine cable system

      Arab Podcast Programme showcases emerging regional talent in first week

      Arab Podcast Programme showcases emerging regional talent in first week

      Arabic Netflix series ‘Catalog’ to premiere on July 17

      Arabic Netflix series ‘Catalog’ to premiere on July 17

      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home Products

      Amagi reaches for the clouds

      Staff Writer by Staff Writer
      September 2, 2012
      in Products
      ShareTweetPostEmail

      Amagi, a cloud-based broadcast infrastructure provider will make its international debut at IBC 2012 with the launch of its next generation services for broadcasters and content owners. Amagi uses the cloud to change the way TV networks distribute their content. Its transmission infrastructure complements existing broadcast feeds or enables new feeds by leveraging a secure […]

      Amagi, a cloud-based broadcast infrastructure provider will make its international debut at IBC 2012 with the launch of its next generation services for broadcasters and content owners.

      Amagi uses the cloud to change the way TV networks distribute their content. Its transmission infrastructure complements existing broadcast feeds or enables new feeds by leveraging a secure private cloud to push and store content to affiliate headends across the globe.

      Amagi’s scalable network enables content owners to address multiple geographical footprints. This reduces their operational costs, navigates both regulatory and licensing restrictions, while also allowing advertisers with specific regional needs to deliver ads which are directly targeted at a specific geographical zone. The network has built-in redundancies, is secure and delivers broadcast-grade content delivery using the latest cloud technologies.

      Baskar Subramanian, co-founder of Amagi, said: “The challenge was to persuade the networks regarding the intrinsic benefits of using cloud architecture; we wanted to leverage the flexibility and scalability afforded by the cloud to allow TV networks to efficiently and reliably manage and transmit content to different geographies. Our cloud based broadcast services are already being trialed by a few international TV networks and we’re looking forward to introducing them to the rest of the world at IBC next month.”

      At IBC, Amagi will be launching two new services; Localisation and Cloudporting.

      Amagi has built a barcode system for audio-video content that claims it can enable identification of specific content assets with 100% accuracy. Like those used in retail, inaudible and invisible barcodes are watermarked on the content to uniquely identify any of the assets on the network feed. Amagi’s localisation service uses this barcoding system to enable broadcasters and content owners to localise programming and ads in different regions covered by a common satellite feed, without the need for additional satellite transponder costs.

      Content to be replaced locally is barcoded and local replacement content is sent via the cloud to the relevant broadcast headend ahead of transmission. The network feed is then played out with the barcoded content and Amagi content insertion devices at each of the affiliate headends detects the barcode and splices in the replacement content as appropriate.

      Cloudporting enables 24/7 playout of a TV channel across multiple headends using Amagi’s cloud-based transmission infrastructure, and provides an alternative to satellite based delivery. The transmission schedule and all relevant content is pushed to each broadcast headend via Amagi’s private cloud using a web-based user interface. The content and playlist are stored in an Amagi content playout device at affiliate headends and played out exactly as listed.

      Stand 3.C31

      Tags: amagiIBC 2012

      Related Posts

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      May 21, 2025
      Amagi and Olyzon to transform CTV advertising with AI formats

      Amagi and Olyzon to transform CTV advertising with AI formats

      March 21, 2025
      NBC Olympics selects Amagi to provide UHD cloud playout

      Amagi strengthens AI capabilities with Argoid AI acquisition

      December 4, 2024
      Cracking cricket for MENA viewers

      Global sports channel viewership on FAST jumps by 150%: Amagi report

      October 24, 2024
      Amagi and LeadStory Launch FAST News Channel on Samsung TV Plus

      Amagi and LeadStory Launch FAST News Channel on Samsung TV Plus

      October 16, 2024
      Amagi and Gracenote partner to streamline FAST content

      Amagi and Gracenote partner to streamline FAST content

      October 7, 2024

      Related News

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      May 21, 2025
      Amagi and Olyzon to transform CTV advertising with AI formats

      Amagi and Olyzon to transform CTV advertising with AI formats

      March 21, 2025
      Amagi strengthens AI capabilities with Argoid AI acquisition

      Amagi strengthens AI capabilities with Argoid AI acquisition

      December 4, 2024
      Global sports channel viewership on FAST jumps by 150%: Amagi report

      Global sports channel viewership on FAST jumps by 150%: Amagi report

      October 24, 2024
      Amagi and LeadStory Launch FAST News Channel on Samsung TV Plus

      Amagi and LeadStory Launch FAST News Channel on Samsung TV Plus

      October 16, 2024
      Amagi and Gracenote partner to streamline FAST content

      Amagi and Gracenote partner to streamline FAST content

      October 7, 2024
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In