Amagi, a cloud-based broadcast infrastructure provider will make its international debut at IBC 2012 with the launch of its next generation services for broadcasters and content owners. Amagi uses the cloud to change the way TV networks distribute their content. Its transmission infrastructure complements existing broadcast feeds or enables new feeds by leveraging a secure […]
Amagi uses the cloud to change the way TV networks distribute their content. Its transmission infrastructure complements existing broadcast feeds or enables new feeds by leveraging a secure private cloud to push and store content to affiliate headends across the globe.
Amagis scalable network enables content owners to address multiple geographical footprints. This reduces their operational costs, navigates both regulatory and licensing restrictions, while also allowing advertisers with specific regional needs to deliver ads which are directly targeted at a specific geographical zone. The network has built-in redundancies, is secure and delivers broadcast-grade content delivery using the latest cloud technologies.
Baskar Subramanian, co-founder of Amagi, said: The challenge was to persuade the networks regarding the intrinsic benefits of using cloud architecture; we wanted to leverage the flexibility and scalability afforded by the cloud to allow TV networks to efficiently and reliably manage and transmit content to different geographies. Our cloud based broadcast services are already being trialed by a few international TV networks and were looking forward to introducing them to the rest of the world at IBC next month.
At IBC, Amagi will be launching two new services; Localisation and Cloudporting.
Amagi has built a barcode system for audio-video content that claims it can enable identification of specific content assets with 100% accuracy. Like those used in retail, inaudible and invisible barcodes are watermarked on the content to uniquely identify any of the assets on the network feed. Amagis localisation service uses this barcoding system to enable broadcasters and content owners to localise programming and ads in different regions covered by a common satellite feed, without the need for additional satellite transponder costs.
Content to be replaced locally is barcoded and local replacement content is sent via the cloud to the relevant broadcast headend ahead of transmission. The network feed is then played out with the barcoded content and Amagi content insertion devices at each of the affiliate headends detects the barcode and splices in the replacement content as appropriate.
Cloudporting enables 24/7 playout of a TV channel across multiple headends using Amagis cloud-based transmission infrastructure, and provides an alternative to satellite based delivery. The transmission schedule and all relevant content is pushed to each broadcast headend via Amagis private cloud using a web-based user interface. The content and playlist are stored in an Amagi content playout device at affiliate headends and played out exactly as listed.