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Avid enhances Media Composer subscription offering

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    Luxor African Film Festival opens submissions for 15th edition

    Asharq Documentary and BBC acquire NHK’s ‘Kamikaze: An Untold History’

    Asharq Documentary and BBC acquire NHK’s ‘Kamikaze: An Untold History’

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      Luxor African Film Festival opens submissions for 15th edition

      Asharq Documentary and BBC acquire NHK’s ‘Kamikaze: An Untold History’

      Asharq Documentary and BBC acquire NHK’s ‘Kamikaze: An Untold History’

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      UAE ends cinema censorship, introduces 21+ rating for movies

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      Platinum Equity signs agreement to acquire Anuvu

      Platinum Equity signs agreement to acquire Anuvu

      Will Saudi influence the way MENA content rights are sold?

      D360 Bank partners with Thmanyah for broadcast rights to KSA’s football tournaments

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

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      Tech strategies for an evolving modern MENA media ecosystem

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
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        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

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        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

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        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

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        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        From public to private: Unlocking the Gulf’s media privatisation opportunity

        From public to private: Unlocking the Gulf’s media privatisation opportunity

        Evision’s transformation proves that business acumen and passion drive success

        As AI shapes stories, UAE shapes the rules

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

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        YouTube in Ramadan: The silent giant

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        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

      • Interviews
        • All
        • Lounge
        Keeping AI real in the newsroom

        Keeping AI real in the newsroom

        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

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        Breaking barriers, building futures: The new face of IABM

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        New Leadership, Same Strategy, Sharpened Focus

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        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

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      Avid enhances Media Composer subscription offering

      Staff Reporter by Staff Reporter
      August 27, 2021
      in Products
      Avid enhances Media Composer subscription offering
      ShareTweetPostEmail

      The upgrade will speed up content production by using adjacent computing resources.

      Avid has announced a new version of its Media Composer | Distributed Processing platform to accelerate its content editing and production capabilities.

      The upgrade is said to speed up significantly content production by using adjacent computing resources and help creative teams keep up with increasing demand for new content.

      Media Composer | Distributed Processing is designed to enable editors to focus more on their craft by offloading processor-intensive media creation workflow tasks to any available local computers, freeing up their Media Composer edit workstations while removing wasteful downtime from the production process for faster project turnaround. Media Composer | Distributed Processing is included with Media Composer | Enterprise software subscriptions.

      The new solution aims to accelerate entire workflows, handling processor-intensive tasks —including transcode, consolidate, render, mixdown, and export—in what the developer claims is a fraction of the time by coordinating dispersed processing resources. Multiple complex jobs can be set up to run in the background at any time—even overnight. The result says Avid is that editors stay in the creative zone, so they can continue working in Media Composer and have more time to craft their stories as jobs get completed in the background. They can offload media encoding tasks with support for a variety of camera, video, and audio file formats and codecs.

      Users can also track, modify, monitor, prioritise, and filter jobs remotely through the web-based dashboard and new coordinator tools that give teams insight and access to distributed computer networks.

      Avid is also confident that by use of the enhanced solution, in particular with parallel processing, jobs can be completed faster to meet tight deadlines and the increasing need for multiple versions for streaming platforms. This means it can deliver higher return-on-investment and cost savings to post-production teams by enabling them to complete projects faster with fewer assets. It also has the potential of optimising available resources by turning Media Composer Mac or PC workstations into distributed processing “workers” when they’re not in use for editing.

      Dave Colantuoni, Vice President of Product Management at Avid, said: “Film and TV production teams all over the world are being tasked with creating more content faster than ever before to meet audience demand, and we’re excited to introduce processing capabilities that enable Media Composer users to overcome this challenge. New features in Media Composer | Distributed Processing give users everything they need to accelerate workflows by reducing delays that result from running processor-intensive tasks, helping teams to work smarter, not harder.”

      Tags: AvidDistributed Processing platformMedia Composer

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