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      Brainstorm to demo advanced virtual production and XR at CABSAT

      Staff Reporter by Staff Reporter
      May 5, 2025
      in Products
      Brainstorm to demo advanced virtual production and XR at CABSAT

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      In partnership with Alfalite, Brainstorm will demonstrate the flexibility of its solutions for any kind of Virtual Production, XR and AR requirement.

      Brainstorm, a manufacturer of real-time 3D graphics and virtual studio technology, has announced its participation in CABSAT 2025, where it will unveil its latest innovations in Virtual Production, Real-Time 3D Graphics and Immersive Presentation solutions. The company will be exhibiting in partnership with European LED manufacturer Alfalite. The booth will feature a 3×3-meter, 1.9mm pitch LED volume alongside a green screen setup, offering visitors a hands-on look at how a combined approach to virtual production can meet the diverse needs of content creators across industries and production scales.

      At the core of the exhibit will be live demonstrations of Suite 6.2, the latest version of Brainstorm’s flagship solutions—InfinitySet, Aston and Edison. These demos will feature a real-time, data-driven XR and AR production powered by Unreal Engine 5 and controlled entirely by presenters using a simple clicker. The showcase aims to demonstrate the user-friendliness and power of the platform, highlighting features such as multiple scene management, talent tele-transportation and context-aware, hyper-realistic AR graphics that fully integrate into virtual environments.

      The live presentations will utilise a straightforward setup using PTZ cameras to emphasise the optimised performance of InfinitySet. The software will run complex virtual productions on a single workstation, seamlessly handling LED and chroma set integration, multiple inputs and real-time augmented reality content. Advanced capabilities like extra-rendering, colour-matching 3D LUTs for set extension, and immersive talent tele-transportation will be on display, showcasing the platform’s versatility and performance.

      Brainstorm will also highlight Aston’s graphics engine, which enables in-context, data-driven AR visuals that interact dynamically with both talent and virtual sets. These graphics, which can be embedded within Unreal Engine scenes, support multi-channel deployment and collaborative workflows, streamlining broadcast production and enhancing creative flexibility.

      For corporate and educational applications, Brainstorm will present the latest updates in its Edison Ecosystem. This includes EdisonGO, a portable capture and tracking tool for iPad users, and Edison OnCloud, a subscription-based platform allowing users to create immersive presentations entirely through a web-based interface.

      Francisco Gallego, EMEA Sales Manager, said: “We’ve been very successful in the ME market since the pandemic, and we perceive our solutions fit perfectly in this market because of their raw power and flexibility. Our growing presence at CABSAT highlights our commitment to the region, and we are also delighted to partner with Alfalite to provide attendees with a powerful presentation.”

      Stand S1-F40

      Tags: 3D GraphicsBrainstormCABSATCABSAT2025Edison EcosystemEdisonGOPTZ camerasvirtual productionXR

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