Grass Valley will showcase broadcast cameras LDX 150 and LDX86.
Grass Valley will be at CABSAT this year to demonstrate how its solutions enable seamless, IP-first workflows for live and remote production, including its highest performing live broadcast camera, the LDX 150.
The LDX 150 is the latest addition to its portfolio and is a high-speed, native IP camera that captures UHD HDR images at 3x high speed. Its new Xenios imagers and global shutter provide a wide dynamic range in HDR mode, an improved signal-to-noise ratio and greater depth of field.
Besides the LDX 150, Grass Valley will also showcase its LDX86 camera. A key focus of the stand will be the GV Media Universe, the company’s vision for the software-based media future. This comprehensive ecosystem of cloud-based tools and services, interconnected with existing solutions, partner offerings and a community of marketplaces, will revolutionise the way people think about making media, according to a statement from the company.
At the core of Grass Valley’s Media Universe is GV AMPP — the Agile Media Processing Platform a cloud-based SaaS platform that leverages modern elastic computing technologies, providing unprecedented flexibility to spin up or spin down applications as needed — only paying for what is used.
Tim Banks, Grass Valley VP of Sales, EMEA, who will be at the show, has emphasised that “the Middle East is an increasingly important market for Grass Valley, which has built up strong long-term relationships in the region over 20 years”.
“We will emphasise our unique position to support our customers with complete solutions that help them meet the challenges, and leverage the opportunities, of today’s fast-changing media landscape. We see tremendous opportunity for growth as the industry embarks on the next phase of technology transitions – whether migrating to new formats, adopting agile, future-proof infrastructures or embracing remote/ distributed production,” he stated.