Next-gen, IP-ready infrastructure promises to optimise migration strategies and provide flexibility to generate a commercially viable transition path for MENA media businesses.
Imagine Communications will demonstrate the latest practical solutions to key issues including playout, advertising monetisation and the managed transition from traditional architectures to software-defined, IP-connected infrastructures. These solutions allow broadcasters and media companies in MENA to move forward without compromising existing investments.
The Middle East has long been a dynamic and forward-looking media market, said Anas Hantash, head of MESA and North Africa for Imagine Communications.
Today, broadcasters and media companies are facing the challenge of developing powerful and agile infra-structures which are at the same time highly reliable and extremely cost-effective. This means taking a reasoned look at the migration from technical architectures built on dedicated appliances towards a fully virtualised, IP-based, cloud-ready strategy, which can deliver the flexibility to respond to changing demands.
We led the market towards software-defined solutions, and we have unrivalled experience in addressing the complex issues of integrating hybrid environments, scaling IP networks, and tailoring software solutions to broadcasters specific requirements. Our CABSAT presence gives us the chance to discuss how we can sup-port customers, no matter where they are in the transition process, and do so at their chosen pace.
Imagine will showcase real-world demonstrations in key areas including playout and automation, IP connectivity and networking, and advertising technology. These demonstrations will show how rich functionality is now implemented in microservices software for installing on premises or in the cloud, and show how media businesses can migrate without risk to software-defined, microservices-based virtualization and IP connectivity.
A key demonstration will be built around Versio, reportedly the industrys first cloud-native, microservices-based playout solution, which supports a range of functionality including high-availability playout, storage, powerful graphics and multiformat delivery. The inherently scalable nature of the microservices architecture means that not only can it grow as the channel count and online delivery requirements grow, but functionality can also be added, including new resolutions like Ultra HD, as these are needed.
Central to the future shape of media architectures is IP connectivity. In action at CABSAT will be the Selenio Network Processor (SNP), a high-density, all-IP-capable processing platform that enables media organisations to simplify operations and reduce costs associated with supporting SDI and hybrid SDI-IP workflows in their studio and mobile facilities.
Working in conjunction with the Magellan SDN Orchestrator software control, the SNP demonstration will showcase how customers can easily manage and control their legacy infrastructure, while seamlessly incorporating next-gen technologies, switching and interworking between HD, Ultra HD and uncompressed real-time SMPTE ST 2110 streams.
Proven in many implementations in the MENA region and worldwide, the Platinum IP3 router offers the highest integration of facilities in a single, compact device: video processing, multiviewers and synchronisation, plus IP gateways, while switching digital audio, video and IP streams in the same frame. This integrated solution saves power, space and cabling. Alongside it will be the software-based EPIC MV multiviewer. Scalable to thousands of PiPs and hundreds of displays, EPIC MV enables operators to monitor mixed signal types on a single canvas and offers media organisations a high-quality, low cost of ownership monitoring solution for both hybrid and all-IP environments. Its flexibility will be demonstrated with HD, Ultra HD and IP inputs into a single, synchronized display.
Optimising revenues is the final critical element of future media businesses and Imagine is hosting a demonstration of its advertising technology at CABSAT 2019. This is a range of powerful software applications including inventory management, data analytics and targeted advertising delivery, which give media companies the platform to increase revenues and decrease costs across multiple channels and multiple delivery platforms.
The Ad Tech demonstration will include xG GamePlan, reportedly the only cloud-based application available that leverages battle-tested (AutoBook) inventory optimisation. In addition, Imagine will showcase its Targeted Delivery solutions, including Dynamic Ad Insertion, Packaging and an HTTP – UDP gateway. Imagines set of Targeted Delivery solutions drive enhanced monetisation and operational efficiencies for video service providers and networks across a range of use cases for both linear and OTT.
Also part of the demonstration will be Broadcast Master, Imagines comprehensive suite of modular and scalable rights, sales, scheduling and media management solutions and Landmark Sales, which provides for campaign planning and control in order to help manage the challenges of this multifaceted selling environment.