Ross launches Inception.cloud service

Ross Video is launching its first cloud service: Inception.cloud.

All the Inception product variants are now offered as a monthly subscription service hosted in the cloud, in addition to the traditional turnkey purchase model.

Inception Social, Inception Live, and Inception News are available with the same full feature set found in the traditional software versions, including a new MOS gateway designed specifically for the cloud.

“The definition of a broadcaster continues to grow and change and the tools from Ross need to not only keep pace, but stay ahead of the curve,” Ross Video’s Director of Product Management Shawn Snider said.

“This is a ground-breaking approach, especially in the NRCS space, and Ross is excited to lead the charge. Cloud based solutions will offer customers more flexibility not only in technology, but also in pricing models.”

Inception Cloud permits customers to focus on content, while Ross Video manages the cloud services, ensures security, and handles maintenance upgrades to ensure users are always taking advantage of the newest features. Inception Cloud subscriptions include training and Ross Video’s technical support.

Customers can visit www.inception.cloud to sign up for the subscription service. Pricing is a monthly rate based on the level of service and number of users.

Continuing Ross Video’s investment in the future of the industry, academic pricing is also available.

Inception Discovery increases speed and efficiency for journalists by consolidating search capabilities and integrating seamlessly with the story creation process.

“Journalists are pulled in a dozen different directions to research and publish content. The goal is to put all the tools for content discovery and curation at their fingertips,” Jenn Jarvis, Marketing Product Manager for Inception said.

“Instead of jumping between windows and tabs across a variety of platforms, Ross is introducing a single user-interface with simple drag-and-drop workflows.”

Inception Discovery creates intuitive real-time searches across news agency wires, social media, and the web. Results can be curated and shared across the newsroom, and used to create content for publishing. This technology is available as a plugin in to the story-centric workflows of Inception News, the newsroom computer system from Ross Video.