Amagi and Olyzon to transform CTV advertising with AI formats
The initiative focuses on "in-content" ad formats aimed at engaging viewers beyond traditional ad breaks, including overlays and L-band, which come with Olyzon's exclusive demand.
The initiative focuses on "in-content" ad formats aimed at engaging viewers beyond traditional ad breaks, including overlays and L-band, which come with Olyzon's exclusive demand.
The ad operations teams will require an automated platform capable of swiftly delivering campaigns across various channels and adjusting them as needed to align with advertiser objectives.