Tag: chris o’hearn

Raising the bar

Raising the bar

A six-month audit of tview’s performance includes key recommendations on how to ensure the UAE’s TV audience measurement is on par with global industry standards. Chris O’Hearn takes us through the ...

Idol Lovers

Idol Lovers

Viewers change behaviours at times confounding analysts with figures that go awry. A minute-by-minute analysis, however, reveals the most rewarding slots for advertisers, who need to choose smartly and keep ...

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