• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Going social

Going social

August 7, 2014
InterSAT chooses ST Engineering iDirect for tech upgrade in Africa

InterSAT chooses ST Engineering iDirect for tech upgrade in Africa

May 16, 2022
CABSAT 2022 to begin tomorrow

CABSAT 2022 to begin tomorrow

May 16, 2022
US government awards Trojan contract to SES Government Solutions

US government awards Trojan contract to SES Government Solutions

May 16, 2022
beIN Media Group welcomes students as part of French media company initiative

beIN Media Group welcomes students as part of French media company initiative

May 16, 2022
Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

May 16, 2022
Imagine brings Aviator to MENA visitors at CABSAT

Imagine brings Aviator to MENA visitors at CABSAT

May 16, 2022
Best tech practices to deliver a superior streaming experience

Best tech practices to deliver a superior streaming experience

May 16, 2022
Aiming for the stars

Aiming for the stars

May 16, 2022
Orion to shine at Interra Systems stand

Orion to shine at Interra Systems stand

May 16, 2022
TAG Video Systems offers to take control of media with MCS

TAG Video Systems offers to take control of media with MCS

May 15, 2022
Virtual production: A field guide to the future of filmmaking

Virtual production: A field guide to the future of filmmaking

May 15, 2022
CastLabs to keep focus on hybrid video solutions at CABSAT

CastLabs to keep focus on hybrid video solutions at CABSAT

May 14, 2022
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Monday, May 16, 2022
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    InterSAT chooses ST Engineering iDirect for tech upgrade in Africa

    InterSAT chooses ST Engineering iDirect for tech upgrade in Africa

    CABSAT 2022 to begin tomorrow

    CABSAT 2022 to begin tomorrow

    US government awards Trojan contract to SES Government Solutions

    US government awards Trojan contract to SES Government Solutions

    beIN Media Group welcomes students as part of French media company initiative

    beIN Media Group welcomes students as part of French media company initiative

    Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

    Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

    Imagine brings Aviator to MENA visitors at CABSAT

    Imagine brings Aviator to MENA visitors at CABSAT

    Aiming for the stars

    Aiming for the stars

    Orion to shine at Interra Systems stand

    Orion to shine at Interra Systems stand

    TAG Video Systems offers to take control of media with MCS

    TAG Video Systems offers to take control of media with MCS

    CastLabs to keep focus on hybrid video solutions at CABSAT

    CastLabs to keep focus on hybrid video solutions at CABSAT

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    beIN Media Group welcomes students as part of French media company initiative

    beIN Media Group welcomes students as part of French media company initiative

    Virtual production: A field guide to the future of filmmaking

    Virtual production: A field guide to the future of filmmaking

    Why converged media consumption requires a converged security solution

    Why converged media consumption requires a converged security solution

    Unlocking the 5G opportunity in video services

    Unlocking the 5G opportunity in video services

    Exploring the power of AI

    Exploring the power of AI

    Disaster recovery in the cloud

    Disaster recovery in the cloud

    There is hope, opportunity, optimism with the cloud

    There is hope, opportunity, optimism with the cloud

    Breaking new ground with the cloud

    Breaking new ground with the cloud

    Scaling up production through the cloud

    Scaling up production through the cloud

    Maximising the potential of AR and VR technology for live sports

    Maximising the potential of AR and VR technology for live sports

    Trending Tags

    • Videos
      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

      Taking streaming to the next level

      Taking streaming to the next level

      Tackling AI-tech across broadcast and streaming media

      Tackling AI-tech across broadcast and streaming media

      Curating content for a diverse MENA audience

      Curating content for a diverse MENA audience

      Said Bacho, Chief Revenue Officer at Editshare on the company’s strategy and plans for the Middle East

      Said Bacho, Chief Revenue Officer at Editshare on the company’s strategy and plans for the Middle East

      NAGRA addresses emerging security threats in Media and Entertainment

      NAGRA addresses emerging security threats in Media and Entertainment

      Mo-Sys discusses VR at CABSAT 2021

      Mo-Sys discusses VR at CABSAT 2021

      KBS MEDIA introduces ‘Funstaurant’

      KBS MEDIA introduces ‘Funstaurant’

    • Opinion
      New normal inspires fresh storylines and alternative filming strategies

      Identifying good stories and investing in content is the need of the hour

      Edging closer to 5G content delivery in the cloud

      Edging closer to 5G content delivery in the cloud

      New normal inspires fresh storylines and alternative filming strategies

      Sports brings more subs to platforms

      How to stand out in a content-saturated market

      How to stand out in a content-saturated market

      New normal inspires fresh storylines and alternative filming strategies

      Saudi Arabia’s makeover

      Responding to content consumption trends and monetising demand

      Responding to content consumption trends and monetising demand

      A new wave of Saudi filmmakers

      A new wave of Saudi filmmakers

      New normal inspires fresh storylines and alternative filming strategies

      Is NFTs the next big thing for creators?

      Dynamic spectrum management for Saudi Arabia’s wireless future

      Dynamic spectrum management for Saudi Arabia’s wireless future

      Changing production needs in the MENA market

      Changing production needs in the MENA market

    • Interviews
      • All
      • Lounge
      Staying on schedule

      Staying on schedule

      Great expectations at CABSAT 2021

      Setting the stage for CABSAT 2022

      Taking the OTT bull by its horns

      Taking the OTT bull by its horns

      The path to digital transformation

      The path to digital transformation

      The show must go on

      The show must go on

      BeIN at the top of its game

      BeIN at the top of its game

      Giving us the full Viu

      Giving us the full Viu

      Picture Perfect

      Picture Perfect

      Ambassadors of Arabic content

      Ambassadors of Arabic content

      Driving creativity

      Driving creativity

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      BroadcastPro Tech Summit 2022

      BroadcastPro Tech Summit 2022

      BroadcastAsia 2022

      BroadcastAsia 2022

      CABSAT 2022

      CABSAT 2022

      NABSHOW 2022

      NABSHOW 2022

      Future of Sports Broadcasting Summit 2022

      Future of Sports Broadcasting Summit 2022

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      InterSAT chooses ST Engineering iDirect for tech upgrade in Africa

      InterSAT chooses ST Engineering iDirect for tech upgrade in Africa

      CABSAT 2022 to begin tomorrow

      CABSAT 2022 to begin tomorrow

      US government awards Trojan contract to SES Government Solutions

      US government awards Trojan contract to SES Government Solutions

      beIN Media Group welcomes students as part of French media company initiative

      beIN Media Group welcomes students as part of French media company initiative

      Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

      Irdeto to introduce Server Side Ad Insertion to MENA at cybersecurity workshops

      Imagine brings Aviator to MENA visitors at CABSAT

      Imagine brings Aviator to MENA visitors at CABSAT

      Aiming for the stars

      Aiming for the stars

      Orion to shine at Interra Systems stand

      Orion to shine at Interra Systems stand

      TAG Video Systems offers to take control of media with MCS

      TAG Video Systems offers to take control of media with MCS

      CastLabs to keep focus on hybrid video solutions at CABSAT

      CastLabs to keep focus on hybrid video solutions at CABSAT

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      beIN Media Group welcomes students as part of French media company initiative

      beIN Media Group welcomes students as part of French media company initiative

      Virtual production: A field guide to the future of filmmaking

      Virtual production: A field guide to the future of filmmaking

      Why converged media consumption requires a converged security solution

      Why converged media consumption requires a converged security solution

      Unlocking the 5G opportunity in video services

      Unlocking the 5G opportunity in video services

      Exploring the power of AI

      Exploring the power of AI

      Disaster recovery in the cloud

      Disaster recovery in the cloud

      There is hope, opportunity, optimism with the cloud

      There is hope, opportunity, optimism with the cloud

      Breaking new ground with the cloud

      Breaking new ground with the cloud

      Scaling up production through the cloud

      Scaling up production through the cloud

      Maximising the potential of AR and VR technology for live sports

      Maximising the potential of AR and VR technology for live sports

      Trending Tags

      • Videos
        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

        Taking streaming to the next level

        Taking streaming to the next level

        Tackling AI-tech across broadcast and streaming media

        Tackling AI-tech across broadcast and streaming media

        Curating content for a diverse MENA audience

        Curating content for a diverse MENA audience

        Said Bacho, Chief Revenue Officer at Editshare on the company’s strategy and plans for the Middle East

        Said Bacho, Chief Revenue Officer at Editshare on the company’s strategy and plans for the Middle East

        NAGRA addresses emerging security threats in Media and Entertainment

        NAGRA addresses emerging security threats in Media and Entertainment

        Mo-Sys discusses VR at CABSAT 2021

        Mo-Sys discusses VR at CABSAT 2021

        KBS MEDIA introduces ‘Funstaurant’

        KBS MEDIA introduces ‘Funstaurant’

      • Opinion
        New normal inspires fresh storylines and alternative filming strategies

        Identifying good stories and investing in content is the need of the hour

        Edging closer to 5G content delivery in the cloud

        Edging closer to 5G content delivery in the cloud

        New normal inspires fresh storylines and alternative filming strategies

        Sports brings more subs to platforms

        How to stand out in a content-saturated market

        How to stand out in a content-saturated market

        New normal inspires fresh storylines and alternative filming strategies

        Saudi Arabia’s makeover

        Responding to content consumption trends and monetising demand

        Responding to content consumption trends and monetising demand

        A new wave of Saudi filmmakers

        A new wave of Saudi filmmakers

        New normal inspires fresh storylines and alternative filming strategies

        Is NFTs the next big thing for creators?

        Dynamic spectrum management for Saudi Arabia’s wireless future

        Dynamic spectrum management for Saudi Arabia’s wireless future

        Changing production needs in the MENA market

        Changing production needs in the MENA market

      • Interviews
        • All
        • Lounge
        Staying on schedule

        Staying on schedule

        Great expectations at CABSAT 2021

        Setting the stage for CABSAT 2022

        Taking the OTT bull by its horns

        Taking the OTT bull by its horns

        The path to digital transformation

        The path to digital transformation

        The show must go on

        The show must go on

        BeIN at the top of its game

        BeIN at the top of its game

        Giving us the full Viu

        Giving us the full Viu

        Picture Perfect

        Picture Perfect

        Ambassadors of Arabic content

        Ambassadors of Arabic content

        Driving creativity

        Driving creativity

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        BroadcastPro Tech Summit 2022

        BroadcastPro Tech Summit 2022

        BroadcastAsia 2022

        BroadcastAsia 2022

        CABSAT 2022

        CABSAT 2022

        NABSHOW 2022

        NABSHOW 2022

        Future of Sports Broadcasting Summit 2022

        Future of Sports Broadcasting Summit 2022

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Tech Features New Media

      Going social

      Guest Columnist by Guest Columnist
      August 7, 2014
      in New Media, Tech Features
      ShareTweetPostEmail

      Owing to the proliferation of second screen and social media, the traditional living room TV model is changing. What does this phenomenon have in store for the broadcasters? The continued proliferation of mobile enabled devices has amplified the social chatter around TV programmes. Social media such as Facebook and Twitter have become influential in media […]

      Sync-ed Ads - Ad harvesting and content triggering serviceOwing to the proliferation of second screen and social media, the traditional living room TV model is changing. What does this phenomenon have in store for the broadcasters?

      The continued proliferation of mobile enabled devices has amplified the social chatter around TV programmes. Social media such as Facebook and Twitter have become influential in media consumption as audiences turn to their second screen, with more than half of the Millenials owning tablets and using their device in conjunction with the TV, according to research from NPD Group.

      This marriage between the second screen and social media enables broadcasters and advertisers to go beyond the traditional living room TV model. Synchronising content airing on TV with an app on a companion screen enables broadcasters to leverage the second screen to complement programming and help reduce churn, as well as hook viewers to the programme as it plays.

      Automatic content recognition (ACR), a technology solution enabling broadcasters and advertisers to synchronise content between both screens, allows the mobile device to ‘listen to’ the activity on the TV and become ‘content-aware’. Upon identification, the app can trigger complementary content or ads in real time. Broadcasters can retain their audience’s attention and create new business models leveraging the multiscreen phenomenon. This innovative technology also enables advertisers to create cross-screen campaigns that blend the scale of television with the consumer’s desire to make their entertainment experience more interactive.

      The BBC has utilised Civolution’s SyncNow technology for live TV recently in order to power its play-along quiz app for CBBC’s (the BBC’s dedicated children channel) Gory Games, the second screen app developed by SyncScreen for the broadcasting company to complement the third series of Horrible Histories.

      France’s ‘My Warner’ second screen app that syncs the app with Warner content, including DVDs, VoDs and TV programming. Examples of broadcasters utilising the second screen to develop new interactive programmes have multiplied since 2013, demonstrating a strong demand and adoption of interactive experiences both live and time-shifted.

      Second screen advertising is also seeing rapid growth since the beginning of the year. Recent pilot campaigns in Europe and North America of TV-synchronised content between TV and Facebook or Twitter have proved hugely successful, delivering between 60% and 250% in consumer click-through rates.

      Social Media Transforming TV in the Middle East

      Facebook and Twitter, although more popular in the Western world, are showing significant reach in the Arab World as well. According to data provided in the 5th annual Arab Social media report, Facebook has registered over 55m users across the Arab region while Twitter reached 3.7m users. Research from IPSOS also shows that users of Facebook in MENA are more active than in any other part of the world with 42m active on mobile devices. The research also found that people in the region upload 1.2 times more photos and message and comment 1.5 times more than the global average.

      According to ABI Research, only the Middle East, Africa and Latin America will see a growth in mobile internet service revenue double digit CAGR between 2013 and 2018.

      Social media in the Middle East & Africa is showing a huge uptake with a 191% growth, according to WeAreSquared, even surpassing the growth in economies such as India and China.

      While social media is growing at an incredible rate, e-commerce is also gaining significant traction. For example, The Online Shopping Behaviour 2013 study has found that 5 in every 10 people in the UAE trust the internet for shopping, yet another example of how technologically savvy and digitally aware people in the region are becoming.

      The increased affordability of smart devices in these regions has led to data traffic consistently doubling every two years on average, and the market is still catching up. We are already seeing signs of commitment from the broadcasters in the region to deploy second screen services, particularly as the population owning connected devices keeps rising.

      This idea that the mobile will become integral to the future of advertising in MENA is corroborated by independent research, demonstrating how pivotal the region will soon become for advertisers looking to increase their revenue through synchronised advertising. A report from PWC found that the combination of social media and cheaper smart devices will act as the catalyst to spending on advertising in the regions tripling in the next five years. Spending on internet advertising in the Arab world is expected to grow from $707m in 2013 to $2.46bn in 2018 and television will be one of the biggest beneficiaries of this higher digital spending. Pan-Arab TV is the biggest media sector in the Arab world and the TV market is due to grow in the region to $6.4bn in 2018 from $3.3bn last year.

      Regional second screen initiatives include the recent launch of the first Turkish cross-TV-channel, cross-screen app for mobile devices for “Kara Para Ask”, one of the country’s most popular TV series. Developed by Tagvance, in partnership with Samsung Electronics Turkey, the app allows viewers to interact with the TV series in real-time as episodes air on TV. By enabling them to engage with the programme through synchronised quizzes, polls and original videos that can be unlocked via the Samsung Galaxy S5, the broadcaster has launched a brand new content strategy, taking product placement a step further.

          The ability to synchronise content between the TV and mobile devices means that broadcasters can retain and regain consumers’ interest through exciting experiences.

          These new TV experiences are rapidly spreading across the globe and opening the door for new cross-platform broadcasting and advertising opportunities utilising social media to enhance the experiences for the end users as well as open up new and improved monetisation opportunities for advertisers.

       

      Andy Nobbs is CMO at Civolution.

       

      Tags: Civolutionsocial mediaandy knobbs

      Related Posts

      Asharq News launches two new social media services

      Asharq News launches two new social media services

      March 3, 2022
      Twitter and Millenium Arabia team up for first Arabic esports show on platform

      Twitter and Millenium Arabia team up for first Arabic esports show on platform

      June 16, 2020
      Russian firm launches AR services in Dubai to help brands enhance online content

      Russian firm launches AR services in Dubai to help brands enhance online content

      December 15, 2019
      A behind-the-scenes look at filming Dabur Vatika’s extreme challenge

      A behind-the-scenes look at filming Dabur Vatika’s extreme challenge

      September 6, 2019
      Viu partners with Discovery Networks APAC for “No Sleep No FOMO” series

      Viu partners with Discovery Networks APAC for “No Sleep No FOMO” series

      August 11, 2019
      New Woody Woodpecker episodes to be created for YouTube

      New Woody Woodpecker episodes to be created for YouTube

      November 25, 2018

      Related News

      Civolution’s Nexguard to demo live UHD watermarking solutions with Nagra and Conax

      Civolution’s Nexguard to demo live UHD watermarking solutions with Nagra and Conax

      September 8, 2015
      ATEME and Civolution’s NexGuard launch joint solution for HDR

      ATEME and Civolution’s NexGuard launch joint solution for HDR

      September 1, 2015
      4C acquires Teletrax from Civolution

      4C acquires Teletrax from Civolution

      August 2, 2015
      Nip it in the bud

      Nip it in the bud

      March 8, 2015
      NexGuard to showcase anti-piracy watermarking solutions

      NexGuard to showcase anti-piracy watermarking solutions

      March 2, 2015
      Multiscreen Salon at IBC to highlight second screen

      Multiscreen Salon at IBC to highlight second screen

      September 4, 2014
      More Related News

      Popular Stories

      • CNN’s ‘Inside the Middle East’ spotlights women in the Egyptian film industry   

        CNN’s ‘Inside the Middle East’ spotlights women in the Egyptian film industry  

        652 shares
        Share 261 Tweet 163
      • Emirati filmmaker Nayla Al Khaja teams up with AR Rahman for upcoming film  

        627 shares
        Share 251 Tweet 157
      • Jordanian actress Saba Mubarak to guest star in Marvel’s ‘Moon Knight’

        624 shares
        Share 250 Tweet 156
      • Serie A broadcasts first live soccer match in metaverse for MENA viewers

        615 shares
        Share 246 Tweet 154
      • Popular Dubai director Gerry Blaksley joins GTV Media Group

        615 shares
        Share 246 Tweet 154

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com