• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Turning Big Data into Smart Data

Turning Big Data into Smart Data

April 9, 2013
Christina Wayne joins MBC Studios as Managing Director 

Christina Wayne joins MBC Studios as Managing Director 

February 3, 2023
Xposure 2023 announces lineup of short films

Xposure 2023 announces lineup of short films

February 3, 2023
Technology, media entities unite to build trust in online content

Online video subscribers to reach 1.7bn in 2023: Omdia

February 3, 2023
Paramount Pictures expands COO’s role to oversee Nickelodeon Studios

Michael Garin retires as CEO of Image Nation Abu Dhabi

February 3, 2023
ICT spending in META region to reach $233bn this year: IDC

ICT spending in META region to reach $233bn this year: IDC

February 3, 2023
BroadcastPro ME – February 2023

BroadcastPro ME – February 2023

February 3, 2023
MBRSC reveals details of Arab astronaut mission

MBRSC reveals details of Arab astronaut mission

February 3, 2023
Iranian filmmaker Jafar Panahi to serve six-year jail sentence

Iranian filmmaker Jafar Panahi goes on hunger strike

February 3, 2023
WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

February 3, 2023
Former Al Arabiya exec moves to Asharq TV as General Manager

Africa 24 Group becomes member of African Union of Broadcasting

February 3, 2023
ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

February 2, 2023
Mobily to participate as leading digital partner in LEAP 2023

Mobily to participate as leading digital partner in LEAP 2023

February 2, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Sunday, February 5, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Christina Wayne joins MBC Studios as Managing Director 

    Christina Wayne joins MBC Studios as Managing Director 

    Xposure 2023 announces lineup of short films

    Xposure 2023 announces lineup of short films

    Technology, media entities unite to build trust in online content

    Online video subscribers to reach 1.7bn in 2023: Omdia

    Paramount Pictures expands COO’s role to oversee Nickelodeon Studios

    Michael Garin retires as CEO of Image Nation Abu Dhabi

    ICT spending in META region to reach $233bn this year: IDC

    ICT spending in META region to reach $233bn this year: IDC

    MBRSC reveals details of Arab astronaut mission

    MBRSC reveals details of Arab astronaut mission

    Iranian filmmaker Jafar Panahi to serve six-year jail sentence

    Iranian filmmaker Jafar Panahi goes on hunger strike

    WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

    WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

    Former Al Arabiya exec moves to Asharq TV as General Manager

    Africa 24 Group becomes member of African Union of Broadcasting

    ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

    ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Key trends shaping the broadcast media landscape

    Key trends shaping the broadcast media landscape

    Tried and Tested: Real techniques of working with a virtual world

    Tried and Tested: Real techniques of working with a virtual world

    Technologies that should be on a broadcaster’s roadmap

    Technologies that should be on a broadcaster’s roadmap

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    How VFX and CG can take brands to the next level

    How VFX and CG can take brands to the next level

    Tradition & Tech: Shedding some light on lighting with game engines

    Tradition & Tech: Shedding some light on lighting with game engines

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Moving to a fast future

    Moving to a fast future

    Moving to IP and cloud: Challenges and uptake

    Moving to IP and cloud: Challenges and uptake

    Trending Tags

    • Videos
      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

    • Opinion
      Creating more engagement in sport

      Creating more engagement in sport

      The Evolution of the Metaverse

      The Evolution of the Metaverse

      New normal inspires fresh storylines and alternative filming strategies

      BroadcastPro Summit and Awards 2022 a big success

      Tackling the creative challenges of HDR

      Tackling the creative challenges of HDR

      New normal inspires fresh storylines and alternative filming strategies

      Get ready for the BroadcastPro Summit and Awards 2022

      IBC2022 reflections: From new business models to riding the economic wave

      IBC2022 reflections: From new business models to riding the economic wave

      New normal inspires fresh storylines and alternative filming strategies

      Reconnecting with the industry

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      New normal inspires fresh storylines and alternative filming strategies

      Broadcast industry gears up for IBC 2022

      The Future of Cloud-based Broadcasting

      The Future of Cloud-based Broadcasting

    • Interviews
      • All
      • Lounge
      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

      Creating a sound experience

      Creating a sound experience

      Canon’s African dream

      Canon’s African dream

      Rising to the IP challenge

      Rising to the IP challenge

      Sharjah International Film Festival for Children and Youth starts on October 10

      Catch them young

      Taking art seriously

      Taking art seriously

      IBC gears up for 2022 edition

      IBC gears up for 2022 edition

      Capturing the immigrant’s journey

      Capturing the immigrant’s journey

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastPro Tech Summit 2023

      BroadcastPro Tech Summit 2023

      BroadcastAsia 2023

      BroadcastAsia 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Christina Wayne joins MBC Studios as Managing Director 

      Christina Wayne joins MBC Studios as Managing Director 

      Xposure 2023 announces lineup of short films

      Xposure 2023 announces lineup of short films

      Technology, media entities unite to build trust in online content

      Online video subscribers to reach 1.7bn in 2023: Omdia

      Paramount Pictures expands COO’s role to oversee Nickelodeon Studios

      Michael Garin retires as CEO of Image Nation Abu Dhabi

      ICT spending in META region to reach $233bn this year: IDC

      ICT spending in META region to reach $233bn this year: IDC

      MBRSC reveals details of Arab astronaut mission

      MBRSC reveals details of Arab astronaut mission

      Iranian filmmaker Jafar Panahi to serve six-year jail sentence

      Iranian filmmaker Jafar Panahi goes on hunger strike

      WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

      WBD promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA

      Former Al Arabiya exec moves to Asharq TV as General Manager

      Africa 24 Group becomes member of African Union of Broadcasting

      ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

      ANGA and Nigcomsat test-runs SBAS on NAMA’s aircraft

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

      Tradition & Tech: Shedding some light on lighting with game engines

      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Moving to a fast future

      Moving to a fast future

      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      Trending Tags

      • Videos
        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

      • Opinion
        Creating more engagement in sport

        Creating more engagement in sport

        The Evolution of the Metaverse

        The Evolution of the Metaverse

        New normal inspires fresh storylines and alternative filming strategies

        BroadcastPro Summit and Awards 2022 a big success

        Tackling the creative challenges of HDR

        Tackling the creative challenges of HDR

        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

        Reconnecting with the industry

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        New normal inspires fresh storylines and alternative filming strategies

        Broadcast industry gears up for IBC 2022

        The Future of Cloud-based Broadcasting

        The Future of Cloud-based Broadcasting

      • Interviews
        • All
        • Lounge
        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

        Creating a sound experience

        Creating a sound experience

        Canon’s African dream

        Canon’s African dream

        Rising to the IP challenge

        Rising to the IP challenge

        Sharjah International Film Festival for Children and Youth starts on October 10

        Catch them young

        Taking art seriously

        Taking art seriously

        IBC gears up for 2022 edition

        IBC gears up for 2022 edition

        Capturing the immigrant’s journey

        Capturing the immigrant’s journey

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastPro Tech Summit 2023

        BroadcastPro Tech Summit 2023

        BroadcastAsia 2023

        BroadcastAsia 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Tech Features

      Turning Big Data into Smart Data

      Guest Columnist by Guest Columnist
      April 9, 2013
      in Tech Features
      ShareTweetPostEmail

      Understand viewer-watching trends with multiscreen monitoring to score big returns, says Arman Aygen Traditional broadcast is a one-way communications system that was used to set trends and create needs. For many decades “Mad Men” style marketing had thought-leaders influencing audience- watching habits. With the advent of the Internet and the availability of content on demand, […]

      Understand viewer-watching trends with multiscreen monitoring to score big returns, says Arman Aygen

      Traditional broadcast is a one-way communications system that was used to set trends and create needs. For many decades “Mad Men” style marketing had thought-leaders influencing audience- watching habits. With the advent of the Internet and the availability of content on demand, something drastic started happening. The days of TV slavery are over – people communicate in real-time and are taking control of the content popularity; the game is changing.

      Viewership measurement revolutionised

      Until now, traditional broadcasting has only had access to high-level feedback on the consumption of TV content. Several companies such as the UK’s BARB, France’s Médiamétrie or the US’ Nielsen provide such services usually based on a statistically significant pole of the subscriber base. These systems have been refined over several decades and are now very finely tuned. They are powerful enough, for example, to enable a TV channel to adapt the script of a series during a season to better match to viewers’ reactions and expectations.

      Ratings are also used to terminate unpopular shows. But these systems, from the dawn of audience measurement, cannot be exhaustive and worse, the information comes back late and carries some statistical error margins.

      Sampling

      However deep the analysis goes, these efforts have had two fundamental limitations. Firstly, they are based on a sampling approach with a constant risk of the sample being poled becoming non-representative of the whole.

      This situation is getting trickier still with the advent of long-tail content, enabled by global players like Amazon or NETFLIX. Content providers can no longer capture all of the trends that are emerging by using only a subset of the viewers, making it very difficult to fully understand those micro-phenomenon.

      Real-time

      The second limitation throws even more severe limitations on past audience measurement solutions. Until very recently, content marketers have adapted their future offerings to better suit the demand they understood from past trends. The time lag between understanding past trends and implementing new offers has slowly been shortening. It is still, however, mostly a three-phase process: measure – analyse – adapt; with days or at best hours between the phases.

      Social TV is no longer the reserved domain of tech-savvy early-adopters, as mass audiences are becoming more aware of live tweets, for example. Reality shows are not the only ones reacting live to what the audience wants. Taking a step back, social media is forcing any content-related service to not only react to the audience perceptions, but to do so in real-time. With IP video delivery, real audience feedback is finally available, bringing you facts not hype.

      Multi Device

      With the proliferation of IP and viewing content on multiple devices, broadcasters must also work within a multiscreen environment. Because more devices have storage capacity, that also means capturing usage data from as many devices as possible. People behaviour, usage habits and content interest will vary depending on the device chosen for accessing TV.

      An Opportunity for Network Operators?

      Network operators that are eager to get back into the value chain have an opportunity to understand viewer watching trends, based on what show is popular on which device and cross correlate the common points between them (duration, type, time). Audience segmentation is getting more precise with watching habits appearing across the traditional gender line, but now into more granular age- groups, device ownership, geography, etc.

      Big Data Challenges

      There are at least two separate challenges to resolve to get into the “Big Data” game. Firstly, the data on video and related viewer behaviour must be captured. This challenge might seem trivial or herculean, depending on where you sit in the value chain.

      Once the data is available, the next step is to access it from within what used to be called a data warehouse.

      Today’s “Big Data” relies on some new technologies like Storm used by Twitter, the Apache Hadoop project, or Google Prediction API. With such technologies, it becomes possible to number-crunch vast volumes of data in near real-time. In the case of the big web players like Google or Twitter, “vast” means multiple petabytes.

      Although this challenge may seem daunting, new cloud-based architectures will make it much simpler to implement.

      The Big Data Promise

      So what can broadcasters or network operators gain from having information that reports back on content consumption with a “Big Data” approach?

      The most important goal is to enable near real-time decisions to be taken based on subscribers’ multi-screen behaviour. This might require the massively parallel execution of sophisticated queries. But, in the end, it will unleash more powerful search and navigation using multiple data sources. An immediate beneficiary of this approach would be the operator’s content recommendation service. Improving this enhances the customer experience and raises Average Revenue per User (ARPU). Once you can follow real-time behaviour, on the family living room TV, for instance, it is only a matter of “when” not “if” we bring truly personalised advertising – that is more enjoyable and profitable – to the people in front of the TV.

      We are getting closer to real-time data analytics. It is surprising, even counter-intuitive, that at the same time the complexity is increasing, the cost of making actionable sense out of all this data is decreasing.

      It is not a race for quantity, as content owners already have more data than they can deal with. But it is about having

      smarter data.

      The ecosystem from content producer

      to end-consumer will be modified as Big Data brings its benefits to TV too. But as with any disruptive technology, those that embrace it are in a world of opportunities.

      Arman Aygen, Business Development Manager, EMEA for Mariner, a major player in IP video monitoring for multiscreen networks.

       

      Tags: Arman Agyendatamariner

      Related Posts

      Five golden rules for pay-TV success in a data-driven world

      Five golden rules for pay-TV success in a data-driven world

      August 24, 2019
      Speedcast and Axxess Marine join hands for superyachts

      Speedcast and Axxess Marine join hands for superyachts

      November 20, 2016

      Mariner’s latest offerings

      July 16, 2013
      Mediaroom for Mariner

      Mediaroom for Mariner

      September 1, 2012

      Related News

      Speedcast and Axxess Marine join hands for superyachts

      Speedcast and Axxess Marine join hands for superyachts

      November 20, 2016
      Mariner’s latest offerings

      Mariner’s latest offerings

      July 16, 2013
      Mediaroom for Mariner

      Mediaroom for Mariner

      September 1, 2012
      More Related News

      Popular Stories

      • Joy Awards 2023 announces winners for third edition

        Joy Awards 2023 announces winners for third edition

        1391 shares
        Share 556 Tweet 348
      • Netflix streams Turkish supernatural thriller ‘Shahmaran’

        1292 shares
        Share 517 Tweet 323
      • Du becomes GCF Field Test Qualified Operator to deploy 5G

        884 shares
        Share 354 Tweet 221
      • ETL Systems appoints Kevin Dunne as new CEO

        727 shares
        Share 291 Tweet 182
      • MBC Group and VICE Media Group sign exclusive content deal

        727 shares
        Share 291 Tweet 182

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com