From AI-led workflows to immersive production and new funding models, the Middle East’s broadcast and media ecosystem is being reconfigured in real time. CABSAT’s next chapter will reflect how technology,...
The media industry has become increasingly global, and the size of transactions has only grown.
We have to unlearn spatial storytelling and embrace proximity storytelling.
This is not merely a “who buys whom” transaction - it is a potential redefinition of who gets to decide what stories are told, how they are distributed and which...
Athlete-generated content adds a human touch to the stars and extends the narrative beyond the playing field.
In 15 years, the BroadcastPro Summit has evolved beyond a conference into a defining industry forum that shapes the region’s vision for media, technology and the future of content.
Are we creating clear, paid pathways for new talent, or do our structures unintentionally favour those already inside?
Amid streaming jargon, handheld devices and AI-driven recommendations, Sanjay Raina makes a plea to preserve the simple, immersive joy of watching TV as it was meant to be – shared,...
As cloud becomes part of the production pipeline, not just a destination for overflow or disaster recovery, robust solutions like MXL are essential.
Generative AI is the media industry’s biggest buzzword, but not everything being said is true. Karim Sarkis cuts through the noise to expose four persistent myths clouding the conversation, and...
Research shows that effective personalisation can increase the effective catalogue size by a factor of four.
Across the Gulf, governments are stepping back and inviting private players into the media space. From new production hubs to ambitious policy reforms, the region is laying the groundwork for...
From newsroom tools to lawmaking, AI is going mainstream. The UAE’s move to mandate disclosure puts pressure on media to act before trust erodes.
Cloud costs are often lower than traditional systems when factoring in hidden expenses like maintenance, energy and infrastructure, while eliminating up-front capital investment and enabling new monetisation models insertion and...
Even with advancements in delivery platforms, it’s not uncommon for digital audiences to experience delays of tens of seconds or more compared to traditional broadcast of the same content.
Every Ramadan, more than 120 satellite TV channels across the Arab world engage in a high-stakes content race. Scripted dramas – aka musalsalat – become cultural currency, and platforms compete...
With CABSAT 2025 set to spotlight the convergence of sport, streaming and strategy, the region’s media economy is being redefined from hyper-local fan coverage to global rights battles, and from...
The MEASA region is undergoing an audio revolution, where podcasting, live performance and mobile journalism are reshaping cultural expression and communication.
AV PRO’s suite of solutions delivers scalable, high-quality, and flexible support for a wide range of events, from live concerts and corporate webinars to university lectures and hybrid conferences.
Strategic, high-impact publicity – teaser trailers, exclusive interviews, behind-the-scenes social media content – generates massive anticipation and translates into record-breaking first-week viewership.
Films, television and digital content play a key role in language preservation by reinforcing linguistic familiarity and cultural nuance while evoking a sense of emotional belonging.
Technology also allows broadcasters to ensure optimum video quality, further enhancing the experience at home
According to a January 2025 Statista report, Saudi Arabia leads the MENA media industry, holding a dominant 30% market share.
As the global screen industry evolves, the GCC has a unique opportunity to become a leading film hub. With cutting-edge technology, a young workforce, diverse landscapes, and rich storytelling, the...
Outages can cause loss of ad revenue, declining viewership and reputational damage that can be difficult to repair.
For Hong Kong filmmakers, the Middle East represents a gateway to new perspectives and audiences eager for stories that inspire and challenge.
Streaming television presents an immense opportunity for marketers, both globally and here in the Middle East.
This issue celebrates industry changemakers while honouring the memories of those we've lost.
For market challengers and incumbent leaders, every subscriber and every dollar counts.
In adopting the cloud, broadcasters open the door to new opportunities for monetising content.
Staying competitive in a fast-evolving landscape requires a willingness to embrace change.
Evision has forged new directions by transforming business models, taking a technology-neutral stance and making bold advancements in content licensing and sports rights acquisition.
Navigating children’s entertainment today means embracing rapid evolution driven by technology and viewer expectations.
The piracy of live sports broadcasts is causing harm to the global sports ecosystem, especially for major events like EURO 2024.
BroadcastPro ME hosted two roundtables where participants discussed potential strategies to minimise subscriber churn on OTT platforms.
MENA broadcasters are increasingly recognising the importance of integrating IP technologies.
As we move further into the digital age, traditional ways of consuming content are experiencing a significant transformation.
The first fifteen years went by slowly, the last five in a blur.
Our industry must continue to champion a collective imperative to nurture homegrown content creators and talent.
The bias of AI datasets affects how stories are told and how cultural narratives are conveyed by broadcasters and media.
As AI transforms various aspects of content creation and distribution, companies are also having to deal with challenges such as AI hallucinations that are originating from limited training data and...
Digital platforms transformed their narrative from simply selling media products to assisting advertisers in achieving growth and digital transformation.
Panelists explored local and hyperlocal trends, OTT strategies, the Saudi sports market and other topics relevant to Media and Entertainment in the Arab world at the conference.
The integration of AI and machine learning (AIML) in various applications this year will pave the way for further exploration of broadcast content production and delivery next year.
The ad operations teams will require an automated platform capable of swiftly delivering campaigns across various channels and adjusting them as needed to align with advertiser objectives.
Sports broadcasters will continue to embrace remote production techniques to cut costs and maintain the highest possible quality.
Broadcasters and direct-to-consumer (DTC) services will continue to battle for sports rights that can anchor programming and fuel growth.
The Trade Desk recently convened senior marketeers and agency leaders in Dubai for a 'Future of Ramadan Television and Advertising' fireside chat.
As future generations join millennials in buying power and influence, a desire for experiences is only likely to increase.
We will host the first BroadcastPro ME Summit for the KSA market on Feb 28, 2024 in Riyadh. Venue is to be confirmed.
We explore the top five shifts taking place in the MENA media and entertainment industry that are poised to accelerate in the new year.
All signs point to a flourishing Arabic content sector in 2024 with Saudi Arabia contributing significantly to the advancement of this sector.
While media rights holders miss out on $28bn, the consequences of illegal streams are far darker than lost revenue, putting the region’s economy, employment, data protection and personal safety at...
With the right support systems in place, including a central order management system, publishers will be set up for success.
Their success sends a powerful message to young Emirati girls: 'Your voice matters. Your stories matter. And you have the power to make a difference'.
Celebrating a journey of growth, collaboration and innovation.
By making linear channels available alongside VOD, broadcasters are giving viewers the best of both worlds.
The event is scheduled for November 8th at the Dubai Knowledge Village Park Conference Centre.
With developments in cloud and IP only set to continue to enhance broadcasting, it’s an exciting time to be in the industry.
In many ways, the blended technological landscape may be the product of intersecting technology adoption curves and Gartner hype cycles.
