Snell and Cisco will demonstrate real-time IP-based signal routing at NAB 2014 by integrating Snells broadcast infrastructure and imaging expertise and Ciscos IP and MPLS networking. The resulting combination of technology could enable broadcasters to exploit the benefits of IP routing without costly investments in proprietary infrastructure. By deploying world-class, off-the-shelf, enterprise and carrier-grade IP […]
Snell and Cisco will demonstrate real-time IP-based signal routing at NAB 2014 by integrating Snells broadcast infrastructure and imaging expertise and Ciscos IP and MPLS networking. The resulting combination of technology could enable broadcasters to exploit the benefits of IP routing without costly investments in proprietary infrastructure.
By deploying world-class, off-the-shelf, enterprise and carrier-grade IP routers, along with broadcast specific solutions from Snell, broadcasters could not only lower their initial investments, but continue benefitting from economies of scale. Unlike traditional broadcast-specific routing technology, IP-based routing costs scale with bandwidth not with the number of signals supported. IP routing supports multiple signals per port, making the whole system more adaptable and efficient.
Our relationship with Snell offers the potential for a unique opportunity for us to lead development of IP-based broadcast production, said Charles Stucki, Vice President and General Manager, Service Provider Video Technology Group at Cisco.
By combining our advanced technologies and expertise with a deep understanding of the changing media landscape, were both well positioned and determined to transform the way broadcasters operate.
IP real-time signal routing allows broadcasters to benefit from a distributed routing infrastructure thats flexible and nimble. Unlike with traditional routing infrastructure, its possible to re-configure a system on the fly to meet changing production requirements.
In addition to integrating with existing file-based infrastructure and workflows, IP routing bridges the gap between current production workflows and cloud-based broadcast infrastructure. The use of familiar Snell router control surfaces and systems, between traditional SDI and IP routers provides near seamless integration from an operator perspective.
IT-based technologies have been driving broadcast efficiencies for some time now, and weve already seen the move to IT-based systems for channel playout automation and master control, file-based storage and processing, and media asset storage/retrieval and management, explained Robert Rowe, Managing Director, LiveTV at Snell. Generic IT equipment is also increasingly able to handle more and more real-time video processing. Real-time IP signal routing is a natural progression from existing SDI infrastructure to interface seamlessly with generic IT equipment and broadcast data centres.
