ARRI has established a new subsidiary lighting company in Dubai with the name of ARRI Middle East Ltd. A local industry expert, Sohail Shafi, has been appointed to serve as Managing Director of the company, which will address the growing needs of the Middle Easts film and broadcast markets. The new office reflects the significance of […]
ARRI has established a new subsidiary lighting company in Dubai with the name of ARRI Middle East Ltd.
A local industry expert, Sohail Shafi, has been appointed to serve as Managing Director
of the company, which will address the growing needs of the Middle Easts film and
broadcast markets. The new office reflects the significance of the Middle East market to
ARRI’s overall global business and will help bolster the company’s presence in the
territory.
The opening of the Dubai subsidiary and the appointment of Shafi further strengthen
our operations in the region, said Dr. Jörg Pohlman, Managing Director of ARRI.
It is part of our long-term strategy to ensure that our customers have local sales and support
as we continue to grow our business in the Middle East, and Dubai provides an ideal
location from which to effectively serve this key market.
With more than 20 years experience in the broadcast industry, Shafi comes to ARRI
from Harris Corporation, where he was responsible for sales in the Middle East region.
Prior to this he worked for Media Group International, one of ARRI’s dealers, for 13 years.
ARRI has a number of high-profile customers in the region, including Al Jazeera
Network; JCC in Qatar; Ten Sports in Dubai; EMPC and Al Ghad Al Arabi in Egypt;
Oman TV; Bahrain TV; and the Iraqi Media Network.
By establishing the new office and expanding its sales force in the Middle East, ARRI is
demonstrating its commitment to provide current and future lighting customers in the
region with local sales support.
