The broadcaster will be responsible for managing and facilitating broadcasting activities from the Expo 2020 site to the global audience.
Dubai Media Incorporated (DMI) has announced that the company will be the official host broadcaster for the Expo 2020 Dubai.
The Official Host Broadcaster will be responsible for providing a broadcast experience to a global audience using cutting-edge technologies and innovative solutions.
The agreement was signed by Najeeb Mohammed Al-Ali and Ahmed Saeed Al Mansouri, CEO, DMI.
DMI is the official media organisation of the Government of Dubai, incorporating a number of print, radio and TV channels under its umbrella. It serves consumers regionally and internationally with content across multiple platforms, including Dubai TV, Dubai One, Al Bayan and Dubai Radio.
Commenting on the development, Najeeb Mohammed Al-Ali, Executive Director, Expo 2020 Dubai Bureau, said: “The media holds a major role in informing global audiences about Expo 2020 and its messages, and is a key pillar in achieving our goals. The collaboration with DMI will significantly bolster the media coverage of Expo 2020, contribute to the event’s success and help to share a positive image of the UAE to millions of viewers around the world.”
Ahmed Saeed Al Mansouri, CEO of Radio and TV Sector, DMI, added: “As Official Host Broadcaster for Expo 2020 Dubai, we are excited for the opportunity to create outstanding legacies for Dubai and the UAE in broadcast content production and delivery.”
Expo 2020 will present a rich calendar of activities from entertainment and food and beverage to arts and culture and the latest innovations from all over the world.
It will provide a once-in-a-lifetime experience to millions of visitors, more than 60 daily live shows during for its 173-day duration.
The Expo 2020 site will boast a display of architecture and the latest in technology and sustainable solutions from its opening on October 20, 2020 to April 10, 2021.