His new role will focus on enhancing the platform’s advertising offerings, fostering partnerships and driving revenue growth for the streaming service.
SVOD platform StarzPlay has announced the appointment of Faris Sibai as its new Senior Vice President of Advertising.
Bringing more than 17 years of experience in the media and advertising sector, including a seven-year tenure at Mindshare MENA, Sibai will now oversee StarzPlay’s advertising strategy and operations across the region. In his new role, he will focus on strengthening the platform’s ad offerings, cultivating key partnerships, and driving revenue growth.
Sibai’s appointment comes as StarzPlay continues to expand its footprint in the increasingly competitive streaming market. With a growing user base and diverse content library, the platform is investing in advanced advertising solutions tailored to the evolving needs of viewers and brands.
The move underscores StarzPlay’s commitment to scaling its advertising division and highlights Sibai’s ongoing influence in shaping the region’s media and entertainment landscape.
