According to the report, Disney+ will top the list with $11.4bn by 2028.
The US will contribute 41% to the 2028 total, adding $20bn between 2022 and 2028.
Five global platforms, three US platforms, and one Chinese platform will generate AVOD revenues exceeding $3bn by 2028. The report stated that while growing strongly, the market will remain fragmented.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “Disney+ will be the AVOD winner, with $11.4bn by 2028. Disney+ is expected to follow its US example by converting its existing subscribers to the hybrid AVOD-SVOD tier, with SVOD-only subscribers having to choose to pay more.”