According to the report, these hybrid revenues will be nearly equally split between AVOD and SVOD.
Streaming giants like Netflix, Disney+, HBO, and Paramount+ are set to generate $20bn in combined revenues from hybrid advertising video-on-demand (AVOD) and subscription video-on-demand (SVOD) services by 2029, according to a new report by Digital TV Research.
This anticipated surge marks a substantial increase from the $6bn recorded in 2023.
The report indicated that these hybrid revenues will be almost evenly divided between AVOD and SVOD, reflecting the evolving dynamics of the streaming landscape.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world’s top advertising markets in the near future. These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans.”
Murray continued: “We have cut back the number of countries where these hybrid tiers will start. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries.”