The partnership aims to empower the region to be the global hub of the advertising world.
JGroup, a regional holding company, has acquired a majority stake in Xentrix Global to create a more dynamic entity that will penetrate new markets more effectively at a much faster pace in the new post-pandemic world.
This strategic acquisition of Xentrix, an international media planning and buying agency in the Middle East, will accelerate the adoption of innovative global media services to the MENA and Levant region.
This partnership will drive marketers not only from the region but across the globe especially from the US, Europe, Australia, and a few giant Asian countries such as China, Japan, India & Pakistan to select the most creative media platforms offered by fast-growing organisations like JGroup-Xentrix Global. It will enable marketers to reach out to a wider audience across the globe, further empowering the region to be the global hub of the advertising world, the company said.
Commenting on the partnership, Imad Jomaa, Founder and President of JGroup Holding, said: “JGroup is a well-known powerhouse for digital media that brings decades of experience in the media space across the region. We are proud to collaborate with such an innovative global endeavour that shares a common vision to enhance customer satisfaction and constantly innovate and offer new opportunities to marketers in this competitive environment. Through this partnership, we aim to expand our goals and lead the way in terms of global media services in the MENA and Levant region.”
Vinod Thangoor, Vice President-International Business of Xentrix Global, added: “The MENA region is rapidly evolving, the region is looking very optimistic about the future and seeking new pastures to market their products. We want to provide them with global media solutions in their backyard to stem their ever-growing ambition to reach a global audience. The region is now a hub of international events such as Expo-2020, FIFA World Cup Qatar 2022 to name a few which opens up more opportunities for companies to creatively advertise their business and stand out amongst the competition. We welcome this partnership with JGroup as it will help us reach a new level and enhance our footprint across the MENA and Levant region.”
This partnership will enable marketers to utilise the innovative arms of both companies and strategically reach out to a broader audience ingeniously, creatively and reach markets they had never considered before.
Multiple global new media channels will be available for the marketers to advertise and promote their campaigns through JGroup-Xentrix Global alliance with a variety of services such as media planning and research, events, conferences, and content marketing. By working collaboratively, JGroup and Xentrix Global aim to redefine their global presence and become an aggregator of global media to the MENA and Levant region’s advertising industry.