MBC Group celebrated its 20th anniversary since its inception and launch of MBC1 as the first Arab private free-to-air satellite back in 1991. The celebration was limited to management, employees and their families, and reflected the groups growth over the years, in addition to honoring staff members who have witnessed the growth with the group […]
MBC Group celebrated its 20th anniversary since its inception and launch of MBC1 as the first Arab private free-to-air satellite back in 1991. The celebration was limited to management, employees and their families, and reflected the groups growth over the years, in addition to honoring staff members who have witnessed the growth with the group over the past 20 years.
During his speech, MBC group chairman, Sheikh Waleed Al Ibrahim focused on the family spirit that binds the group together as one team, and the combined efforts and achievements that make the group a proud organisation today. Al Ibrahim said: Two decades have elapsed by quickly starting with a big dream and reaching a reality that clearly exceeds expectations Together, we have achieved a sustained growth thus reaching millions of Arab citizens, in the MENA region and around the world, on daily basis; enriching their lives with premium content up-to international standards, through a unique multi-media and multi-platforms experience; via blue-chip, strong and valuable recalled brands. He concluded by saying: Success comes with responsibility responsibility comes with initiative and innovation!
From his part, the groups director general, Ali Al Hedeithy highlighted the groups main stepping stones and roadmap for the future by saying: As we all know, MBC1 will soon air Arab Idol, and MBC4 will broadcast Season-2 of Arabs’ Got Talent. While MBC Drama has joined the group, local productions remain in the forefront adopting international standards. He resumed by saying: MBC2 and MBC MAX continue their sustained growth with multi-year output deals concluded with the largest Hollywood and Bollywood studios, among others. MBC Action gave birth to ActionHa, the trademark that reflects the channels personality and the youth audience. Furthermore, and faster than before, MBC4 has witnessed the development of its grid, targeting the young Arab family, while still focusing on the contemporary Arab Woman. As for MBC3, we are progressing towards further local productions, while building partnerships with international firms. He further added: From a news perspective, Al Arabiya News Channel continues to be the category leader, with brio and clout – thus maintaining its lead as the credible and balanced news channel. Al Arabiya enjoys a competitive edge in providing on-the-ground, first hand coverage of major events and breaking news. Whereas AlArabiya.net website, in its new and revamped format, provides international standard news content, on multi-platforms, be they interactive or mobile.
Al Hedeithy concluded by stressing: The journey continues, seeking better content, viewers engagement and adopting new avenue, while offering digital apps and Multi-Media platforms, as well as transmitting in HD, shifting to tapeless, providing apps for smart phones, in addition to other technological advancements that cater to MBCs competitiveness and will hopefully continue to do so